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The digital marketing world is in a constant state of change. With every new year comes new technologies, ideas and trends that marketers need to predict to create the best possible outcome for their clients. This year is sure to bring even more of these changes. Here are some trends that are expected to drive the digital marketing field in 2020. 1...
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One of the main ways to grow your business in today's world of technology is through digital marketing. Digital marketing is marketing using digital technologies through the internet, mobile apps, online advertising and any other digital medium. As an entrepreneur or business owner, it can be hard to keep up with the work that is already on your pl...
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Sure, you've heard the incredibly overused expression that "content is king," but what does that really mean and why should you care? Content marketing is written or sometimes visual information usually provided to potential clients for free or in exchange for something simple such as an email address. Content provides value to the user and can be ...
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If your medical or dental practice hasn't expanded your marketing efforts to include Facebook ads, you're missing out on a HUGE opportunity! Healthcare Innovation's data show that more than 75 percent of patients use online reviews as a primary evaluation method when deciding on a new health care provider and there are over 2 billion active monthly...
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A new survey from New York Enterprise Group has found that 25 percent of business owners work more than 60 hours per week. That number likely doesn't even include things like time spent marketing their business, which is vital to the growth and longevity of a start-up or even a well-established company. Why All Businesses Need Social Media For many...
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Have you checked out our blog series The Art and Science of Digital Marketing yet?! You'll find tons of valuable information to help you identify problems with your digital marketing strategy and apply our proven solutions to fix them and get you back on track. Catch up with Chapters 1-5 and Chapters 6-10 or skim through Chapters 11-15 right here a...
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Last week, we kicked off the holiday season with Thanksgiving, a national holiday centered around gratitude. Yet most celebrations tend to center on food. Hours, sometimes days, are put into food preparation and presentation. They say food brings us together. They also say being together reminds us to be thankful. Maybe you've experienced it: hours...
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Your website is the lynchpin of your marketing. So, when a disconnect occurs on your site, it undoes all the marketing efforts it takes to get visitors there. A disconnect on your site can have long-lasting negative effects, as well. If you don't take care of your website, it will create noise in your marketing. This is the worst kind of noise, bec...
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Inflexibility. Stagnation. Resistance. These are terrible words to describe an approach to marketing a business. Unfortunately, many poor marketing decisions (and indecisions) are guided by inflexibility, stagnation and resistance. Some business owners find change difficult, but that doesn't mean marketing strategies and new media are going to wait...
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Imagine never changing the oil in your car. It'll run for a long time before finally breaking down. As you reach the point of breakdown, you'll get less and less performance out of the vehicle. Cars need maintenance, and changing the oil is necessary to keep a car running properly. When you do nothing, decay sets in and eventually breaks the machin...
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There's an important nuance in sales and marketing that has a heavy impact on why a campaign works or fails. The idea is called Improper Placement of Values. Understanding this concept can be the difference between success and failure in a marketing campaign. Improper Placement of Values can be summed up simply like this: "Just because something is...
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You'll probably agree that, dating back to the beginning of marketing on the Internet, we've all had one idea drilled into our heads: Optimize for search. We have a business legacy of chasing whatever marketing methods will result in better results from search engines. This long and confusing relationship with SEO is where the noise creeps into the...
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It's hard to find someone who disagrees with the belief that video is the best medium for marketing. Rich, moving images blended with audio and effects, quality video production is the most interesting way to roll out your message. The viewer can just sit back, watch and view the details. Everyone wants video; the only pushback is the cost. Profess...
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Every business has an important value proposition to make for its prospective customers. In the case of a fee-for-service medical or dental practice, doctors must focus on several points of validation for themselves and their practice in addition to explaining the value of procedures and services. It can get complicated, and a practice's message ca...
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Are you struggling to increase engagement rates on your social media pages? Do you feel like your website just isn't performing like it should? Here's a secret: Increasing social engagement and website performance go hand in hand. So many people try to tackle these issues separately without realizing that to truly increase engagement in a meaningfu...
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When it comes to advanced or elective services for both dental and medical practices, we can all agree the market needs educating. Therefore, you approach marketing to educate the customer on the value of your services and procedures. You and your services have a highly desirable and worthwhile value, right? Well, when your message agrees with the ...
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I've focused my new blog series on connecting doctors and dentists with the No. 1 concept required to successfully market a specialized medical or dental practice: Eliminating Noise. So, let's talk about noise. I'm sorry to inform you that it's deceptively present in every aspect of your business. Noise is anything that slows, stops or confuses you...
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One of the most frustrating parts of a client-agency relationship is trust. And that goes for both parties. A study done by USA Today and independent ad agency RPA discovered that 98 percent of advertising and marketing executives believe that their best work occurs when the client trusts the agency. But, entrusting your brand’s image to someone else can be daunting. Here are five things worth considering when you start to doubt your agency:
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If you aren’t utilizing video in your content marketing strategy, you’re missing out in big ways.
Facebook’s algorithm is heavily pushing video content. This means not only is it being viewed by the consumers you’re trying to reach, but it’s also being measured and recorded so you can see exactly how it’s performing.
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