Chapter 13: Avoiding Noise in Your Video Strategy

Among the rich media on the Internet today, video is the richest form, hands down. It's got motion, sound and the best potential to create an emotional connection through humor, realism and storytelling. However, not all video is created equally. Metrics measuring video use on social media make it clear that certain types of video work better in ce...
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Chapter 8: Using Video Properly

It's hard to find someone who disagrees with the belief that video is the best medium for marketing. Rich, moving images blended with audio and effects, quality video production is the most interesting way to roll out your message. The viewer can just sit back, watch and view the details. Everyone wants video; the only pushback is the cost. Profess...
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Video Marketing Is Vital for Small Businesses

If you aren’t utilizing video in your content marketing strategy, you’re missing out in big ways.  

Facebook’s algorithm is heavily pushing video content. This means not only is it being viewed by the consumers you’re trying to reach, but it’s also being measured and recorded so you can see exactly how it’s performing.

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Social Media Opportunities Change for 2015

The fastest moving and most developing opportunities for marketing are occurring on social media.  And, if you don’t have a social media strategy that is positively affecting multiple marketing objectives, you are losing ground to those that do. The hub of the best marketing opportunities are on Facebook because of its extreme ability to target specific audiences and deliver interesting content. 

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