Facebook Ads for Medical and Dental Practices

If your medical or dental practice hasn't expanded your marketing efforts to include Facebook ads, you're missing out on a HUGE opportunity! Healthcare Innovation's data show that more than 75 percent of patients use online reviews as a primary evaluation method when deciding on a new health care provider and there are over 2 billion active monthly...
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Need-to-Know Info: Google’s Latest Algorithm Update

Google's mission has never been more clear, as shown by the newest algorithm update this month: prevent and eliminate the rise of sites with low-quality content so that searchers can find the most relevant and high-quality content when using Google. The No. 1 search engine in the world has never been shy about its commitment to user experience, so ...
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Chapter 8: Using Video Properly

It's hard to find someone who disagrees with the belief that video is the best medium for marketing. Rich, moving images blended with audio and effects, quality video production is the most interesting way to roll out your message. The viewer can just sit back, watch and view the details. Everyone wants video; the only pushback is the cost. Profess...
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Chapter 7: How We Misplace Our Message

Every business has an important value proposition to make for its prospective customers. In the case of a fee-for-service medical or dental practice, doctors must focus on several points of validation for themselves and their practice in addition to explaining the value of procedures and services. It can get complicated, and a practice's message ca...
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Chapter 5: Ways We Create Confusion

When it comes to advanced or elective services for both dental and medical practices, we can all agree the market needs educating. Therefore, you approach marketing to educate the customer on the value of your services and procedures. You and your services have a highly desirable and worthwhile value, right? Well, when your message agrees with the ...
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