Facebook Ads for Medical and Dental Practices

If your medical or dental practice hasn't expanded your marketing efforts to include Facebook ads, you're missing out on a HUGE opportunity! Healthcare Innovation's data show that more than 75 percent of patients use online reviews as a primary evaluation method when deciding on a new health care provider and there are over 2 billion active monthly...
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The Rules of (Increasing) Engagement

Are you struggling to increase engagement rates on your social media pages? Do you feel like your website just isn't performing like it should? Here's a secret: Increasing social engagement and website performance go hand in hand. So many people try to tackle these issues separately without realizing that to truly increase engagement in a meaningfu...
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More Changes from Facebook Leave Business Owners Nervous

Facebook has been busier than ever over the last few months testing new experiences and rolling out some big changes. One of the latest has business owners, especially those who don’t "pay to play," nervous.

Facebook’s official statement described upcoming changes to the newsfeed that will put a focus on friends and family instead of pages. There are still no concrete answers on what exactly this change will mean for businesses both large and small, but everyone seems to agree that organic engagement will go down.

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Facebook Change Could Hurt Small Businesses

If you spend any time on social media, you’ve likely heard the buzz about Facebook’s new Explore feed. It has many businesses worried, especially those without a marketing team that consists of experts in social media strategy like Dog Star Media.

The newsfeed change has now been rolled out on mobile and desktop devices and shows posts from brands, companies and practices you don’t follow on a completely different feed, called Explore, in a way that makes them invisible to the average user. The Explore feed is buried under the Explore tool bar full of options such as "On This Day", "Saved" and the newest, "Order Food."

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Social Media Opportunities Change for 2015

The fastest moving and most developing opportunities for marketing are occurring on social media.  And, if you don’t have a social media strategy that is positively affecting multiple marketing objectives, you are losing ground to those that do. The hub of the best marketing opportunities are on Facebook because of its extreme ability to target specific audiences and deliver interesting content. 

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