If your medical or dental practice hasn't expanded your marketing efforts to include Facebook ads, you're missing out on a HUGE opportunity! Healthcare Innovation's data show that more than 75 percent of patients use online reviews as a primary evaluation method when deciding on a new health care provider and there are over 2 billion active monthly...

Any doctor or dentist will agree that word of mouth and direct referrals result in the best patients. They come in with the best attitudes, already somewhat assured of the value the practice offers in both treatment and experience. And why not? Someone from their community of influencers told them so.

This is exactly why social media and content marketing is the top way to build an audience to bring in new patients. All of the above it true. You believe it and so do I. So, what is different these days? The community of influencers has changed to include online social interactions, not just friends, family and neighbors. As the community of influencers has changed, it has opened up new opportunities to create a new word of mouth.