Outsourcing Digital Marketing Can Grow Business at Lower Cost
One of the main ways to grow your business in today's world of technology is through digital marketing. Digital marketing is marketing using digital technologies through the internet, mobile apps, online advertising and any other digital medium. As an entrepreneur or business owner, it can be hard to keep up with the work that is already on your plate. But not including digital marketing in your marketing plan can keep your business from growing at the rate it should be, and doing it yourself can be more time consuming than many people understand.
You also have to be able to keep up with all the new social media platforms and new technologies that are introduced, and you have to be good at portraying your business in the best way possible online so that customers get the information they need, but also in ways where they will actually pay attention to your business. If these are things you struggle with, you may want to consider outsourcing your digital marketing.
Outsourcing your digital marketing means that you use a third-party agency to create content and perform marketing services for your company. Tasks may include writing or blog management, designing and posting ads, creating social media content, producing videos, creating lead magnets, managing pay-per-click (PPC) campaigns, creating Facebook ads, handling affiliate or loyalty programs, managing SEO, and maintaining your business's website. When you work with a digital marketing agency, you can allow your business to grow to its greatest potential by going to someone who knows how to get the results you want.
Some businesses consider hiring marketers who work for them directly, but doing this can be much more expensive than outsourcing. The national average for a digital marketer is $60,414, and for a digital marketing manager, the average is $99,914. You then need to add on health benefits, vacation, sick pay, unemployment insurance, workers' comp insurance and more.
The cost of outsourcing your digital marketing to an agency is can cost much less, averaging from $1,000 to $20,000 monthly depending on the area and level of services and experience you need. Marketing agencies also tend to have more experienced marketers and more advanced knowledge when it comes to technology and the constant changes that take place in the digital marketing field.
Outsourcing can be easier to manage as well. Most business owners and entrepreneurs don't have the time to keep up with digital marketing and all that it entails. Outsourcing takes the marketing department out of the way, which can allow business owners to focus on what is really important to them. Staying in communication with a marketing agency is still necessary to make sure you are all on the same page, but the amount of time you would spend with the marketing side of your business is cut down drastically.
There are so many ways you can promote your business online, but as a business owner, that should not be your job. Digital marketing is a time-consuming task that takes extensive knowledge of both marketing and digital fields. Without this knowledge and without the time to take your digital marketing to the level it should be at, your business can't grow to its full potential.
Each business has its own unique needs, but if you think outsourcing your digital marketing to a professional agency is right for you, give us a call.