The Art and Science of Digital Marketing: Chapters 6-10

Our hottest blog series of the year, "The Art and Science of Digital Marketing," is in full swing! If you haven't had a chance to read it yet, you could be missing out on extremely valuable information to help your business's digital marketing strategy. Here's a brief summary of chapter six through 10 in case you only have time to read the ones you...
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Chapter 8: Using Video Properly

It's hard to find someone who disagrees with the belief that video is the best medium for marketing. Rich, moving images blended with audio and effects, quality video production is the most interesting way to roll out your message. The viewer can just sit back, watch and view the details. Everyone wants video; the only pushback is the cost. Profess...
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How to Jump The Productivity Gap

As we head into 2018, a productivity gap is forming between practices that embrace the power of content marketing and those practicing old keyword and search strategies. In the coming year, you can expect that productivity gap to grow even more, specifically for small, niche businesses like fee-for-service or advanced medical and dental practices. In other words, you either know the most productive way to market on the Internet or you don’t.

Content marketing and its related tools are designed to leverage the Internet’s communication possibilities according to how people use the Internet now. As communication evolves on the Internet, the way we use the web changes, the tools we use change, the sites and portals we use change ... It all changes. 

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