One of the biggest obstacles to any company’s marketing efforts is often something as simple as knowing your target audience. As a business owner you may think you know exactly who your audience is, but when the numbers aren’t adding up it may be time to reassess.
There’s a reason Facebook ads have become one of the biggest ways for brands to advertise in today’s market. There has never before been an advertising medium that allows you to target ads towards such a specific audience. Facebook Pixel can be instrumental in helping you discover just who your audience is while helping you place your message before those people in your group who are most likely to convert from lead to sale.
At its most basic level, a Facebook pixel is a code you put on your website to help see how visitors interact with your page. You can then use that data to enhance your Facebook advertising. It also helps you optimize ads by collecting data and using this data to build custom audiences. This lets you market to qualified leads by reaching people who have already visited your website. The insights provided by the pixel data include things like: