The Art and Science of Digital Marketing: Chapters 6-10

Our hottest blog series of the year, "The Art and Science of Digital Marketing," is in full swing! If you haven't had a chance to read it yet, you could be missing out on extremely valuable information to help your business's digital marketing strategy. Here's a brief summary of chapter six through 10 in case you only have time to read the ones you...
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The Art and Science of Digital Marketing: Chapters 1-5

If you haven't already checked out some of the blogs in our new series, the Art and Science of Digital Marketing, you should! Digital marketing is an ever-evolving industry that requires both art and science to keep up with changes and succeed. Read it from the beginning or skip to the chapter that may help you with a challenge you are struggling w...
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The Makings of a Successful Modern Website

The digital landscape is changing and evolving at an increasingly rapid pace, and it can be close to impossible for business owners to keep up. If your website was created five, 10 or even two years ago, it's probably outdated. A modern-day website needs to be flexible and responsive to all modes of access, including desktop, tablet and especially ...
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Chapter 2: Using Metrics as a Basis for Decision-Making

There are plenty of starting points when addressing the issue of noise in your marketing efforts. I like to start with a concept that makes the most impact on all aspects of your marketing: Metrics. Using metrics for decision-making may seem like an obvious practice, but in most cases, this one idea challenges business owners on several core habits...
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