Where do you point the finger when your marketing fails? If you are a cosmetic dental or medical practice, chances are you are not even looking in the right direction. Brace yourself... the biggest area of failure is probably occurring in your sales communications.
My 18 years of marketing experience tells me there are two kinds of small...
We are making a change in our Social Media program to benefit your search engine rankings. That’s right... social media and SEO in one sentence. Actually, that‘s good especially if you are in both of our programs.
The change we are making is to link more content back to our clients’ web sites from their social...
Congratulations to Greg Stagnone, MD and his team at The Plastic Surgery Center of Dallas on the launch of their new web site cosmeticsurgerydallas.com. Dr. Stagnone’s new site was built with many considerations in mind including protecting his valuable search engine rankings, including his #1 ranking on the term Cosmetic Surgery Dallas,...
Closed Loop Marketing is a method of marketing that traces productivity and conversions from the point of first contact all the way through the closure of a sale. It requires specific technologies and... now here is the hard part... specific management and supervision to make corrections and adjustments to improve using the data that is generated.
F...
Congratulations to three of our most loyal clients on the recent redesigns of their web sites. They are:
David Buck, DDS, Seattle, WA: http://www.tmjseattle.com
Jay Appurao, MD, Lafayette, LA: http://www.labellecosmetic.com
Carlos Pou, MD, San Juan, Puerto Rico: http://www.instituto-orbitofacial.com
Each redesigned their sites to support changes...
I’ve said it many times in this blog but SEO (Search Engine Optimization) can be confusing and therefore can often be sold in a smokescreen. Our program at Dog Star Media focuses on traffic because that is what matters to you. It is also the one thing you cannot replicate or falsify or mask the lack of when it comes to search engines. ...
When you get a bad review on a public review site, it has numerous possible effects. Most people spend their energy being angry and offended at the bad review and they try to get it removed, which is a futile effort. Review sites will not take down reviews they deem legitimate, regardless of opinion. The trick is fight it with positive...
Dog Star Media offers four Essential Marketing Programs that form the basis of a solid marketing strategy for a small business, specifically a cosmetic medical or dental practice. The Essential Programs are:
Search Engine Optimization - SEO is one of the most misunderstood and therefore underutilized ways to promote your web site. Our SEO program...
Congratulations to School Spirit Pays on the launch of their new web site this week. The new site is a redesign by Dog Star Media and is designed in our recommended content manager software, Joomla.
SchoolSpiritPays.com takes advantage of some of the many extensions we can build into a Joomla site. On the front page you can see...
Congratulations to Carlos Pou, MD on the launch of his newly re-designed web site. This cleaner, updated look for his cosmetic surgery practice in Puerto Rico is the cornerstone in his all-encompassing online marketing strategy that includes direct marketing, search engine optimization and a social networking strategy.
Dog Star Media is proud to announce a new service beginning May 1. For years, we have been asked to find an affordable way to help develop sales and marketing communication skills in your key staff members. Now, as a new offering under our coaching program, we offer a self-paced Staff Productivity Development Training. This...
If you are opening a new office, chances are you are considering a new web site, as well. For many doctors, this is a natural step. You’ve made a big investment in a new space and you want to show it off properly. In many cases, a new office and location is expected to lead to a strong surge in new business. And, part of developing that...
We’d like to congratulate Dr. Jennifer Chou and Dr. Karen Hake on the launch of their newly designed web site for The Smiley Tooth Pediatric Dentistry. With a fun and colorful approach to pediatric dentistry, the new site is lively and perfect for the image of a caring dentist who is great with kids.
There are a lot of practices redesigning...
Unrealistic expectations are one of the biggest hurdles a business owner needs to cross when making decisions about marketing a web site online. There are many companies selling search engine optimization services that make promises that can easily be interpreted as a promise to make you #1 on the highest trafficked terms. Some even offer...
Nobody wants to go through the process of redesigning their web site but sometimes it is critical for business. There are always good reasons to consider doing so including outdated design, outdated programming, a stale approach, increased competition, etc. But all of those reasons are taking a back seat to the two most sweeping issue...
If you feel left out, you are not alone. Clearly, Social Media is the most important emerging media out there simply because of the groundswell of use. Where there are a lot of people, specifically a lot of people organized by a technology, there is a tremendous opportunity to convert that mass into business. So, if you are poking along making...
A misunderstanding of how User Generated Content works can be devastating to a practice or business. You can define User Generated pretty simply. It is anything written by an Internet user. This includes opinions posted on review sites and social mediums. And, when one person writes a bad review, it can influence many, many people.
Perhaps...
Hands down, the biggest mistake we see on web sites is the failure to close the marketing loop. Most people are laser focused on how much web traffic they get on their site but they fail to follow the numbers all the way. By using a unique tracking telephone number on your web site. You know EXACTLY how many calls came from your web site because...
Marketing cosmetic surgery and cosmetic dentistry over social media has reached a point of maturity. Know how I know that? Most practices have tried and failed with a content-based approach. That means a lot of people would like a solution that creates a social network for them but they realize that making Facebook and Twitter...
We’d like to start the new year off by congratulating Daniel Morris, DO on his new web site, TexasVeinDoc.com. Dr. Morris designed this specialty site to support his vein practice in the mid-cities of Dallas/Fort Worth. The site is an HTML/Flash web site, built for both aesthetic appeal and for optimization.
We’ve received several new...
If you are redesigning your web site in 2013, you need to think about the importance of using not only a content manager but the right content manager for your situation. If you have a mobile and/or an iPad site, the number of people viewing your site is more than likely reaching a critical point where you need to be concerned with managing...
Are you ready to do some REAL social networking... the kind that connects you with new people who are interested in what you have to offer? Dog Star Media’s new Social Media Manager allows you to monitor the Internet in your marketing range for keywords used in social media conversations, blogs, forum and other places on the web where...
I have heard it every day since Thanksgiving: “I am budgeting for 2013.” I have two tips if you are doing this. First, don’t forget to make an investment in metrics. Second, consider monthly programs designed to give you slow and steady progress as a base on which you can build.
One of the biggest complaints I hear about...
This time of year, most people are working on their budgets for the upcoming year. Maybe for you that includes budgeting for a new web site. Given the upward swing in mobile Internet use, a revised web site should probably be on most business owners’ minds for 2013. This ever-increasing usage trend is changing how the Internet is used,...
The first step in addressing a problem is admitting you have a problem. This goes for web sites, too. Web sites are like fingerprints (or they should be). They should be be unique to the business. So, there is a lot of subjectivity involved in the design and content. However, that doesn’t mean its a free-for-all where everything...
By accepting you will be accessing a service provided by a third-party external to https://dogstarmedia.com/