<div><p>This time of year, most people are working on their budgets for the upcoming year.&nbsp; Maybe for you that includes budgeting for a new web site. Given the upward swing in mobile Internet use, a revised web site should probably be on most business owners&rsquo; minds for 2013. This ever-increasing usage trend is changing how the Internet is used,...</p></div><div><p>This time of year, most people are working on their budgets for the upcoming year.&nbsp; Maybe for you that includes budgeting for a new web site. Given the upward swing in mobile Internet use, a revised web site should probably be on most business owners&rsquo; minds for 2013. This ever-increasing usage trend is changing how the Internet is used, which effects how effect your web site is for you. The answer: An updated web strategy which begins with your web site... only a better version of it.</p><p>Simple cause and effect: If more people are viewing your mobile web site than your standard site, guess what.... your mobile site is now your main site. It is now just as important to manage content on your mobile site, keep it updated, keep it complete... as your standard site. In fact, it is of equal importance. So, is your only alternative to manage two sites, one mobile, one standard?&nbsp;&nbsp; Or three sites if you have an iPad site? That sounds like 2-3X the maintenance expense for even a simple site update. Relax, the answer is no. In fact, if you have your same web site (only better) than you can actually eliminate maintenance costs on all three sites. This is why Dog Star Media created our Mission Control web site.</p><p>Mission Control is our web site, only better. We designed this site format with the idea that the standard site, the smartphone site and the iPad site are all managed with one content manager. This means in one coordinated redesign, you have the same content available on all three sites, so it no longer matters how a visitor looks at your site. No matter the hardware the user chooses, they get the complete web presentation, formatted specifically for the device they are using.&nbsp; </p><p>So, Mission Control is your web site, only better. Also included in this package are some advanced marketing features designed to make the site a more complete marketing tool. You can run your email marketing database from your Mission Control content manager and you can develop an elaborate in-site advertising program for your web site. In-site advertising is like a &ldquo;Featured Special&rdquo; panel on key pages which can be organized to upsell, market vertically and cross-promote... and that is just for starters.&nbsp; </p><p>Mission Control is the next generation of web site formats with advanced marketing tools and one content manager for your standard, smartphone and mobile sites. Is 2013 the year you plan to improve your web presence?&nbsp; If you are thinking big picture and want to make some serious improvements, talk to me about Mission Control.&nbsp; Just email me at donald@dogstarmedia.com and we can set up a call.</p><p>&nbsp;</p></div><p><strong>Read more</strong>&nbsp;<a class="rssreadon" rel="external" title="Your Web Site... Only Better" href="http://dogstarmedia.com/blog/entry/your-web-site-only-better.html">http://dogstarmedia.com/blog/entry/your-web-site-only-better.html</a></p>
