Damage Caused by One Bad Review

A misunderstanding of how User Generated Content works can be devastating to a practice or business. You can define User Generated pretty simply.  It is anything written by an Internet user. This includes opinions posted on review sites and social mediums. And, when one person writes a bad review, it can influence many, many people.

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A misunderstanding of how User Generated Content works can be devastating to a practice or business. You can define User Generated pretty simply.  It is anything written by an Internet user. This includes opinions posted on review sites and social mediums. And, when one person writes a bad review, it can influence many, many people.

Perhaps you have heard a story from one of your colleagues about a disgruntled patient who took their complaints to the Internet, posting them and giving bad ratings on a major review site. Hopefully, you have not experienced this yourself.  Meanwhile, you have dozens of great reviews pouring in every month to your practice. Does it seem unfair that these positive reviews don’t carry the weight of one negative review? It’s not, but if you let that happen, its only because you aren’t doing anything about it.

Dog Star Media’s Online Review Manager program helps you maximize the benefit of your many positive reviews and minimize the impact of the negative reviews you can’t control. How? In principle, we use a few Public Relations basics. 

PR Basic #1: If you don’t like the conversation, change it.  If the conversation about you on review sites  is negative, make it positive. Our process allows you to do this and keep the conversation positive on multiple review sites.

PR Basic #2: Numbers validate.  What is one bad review when it is presented with 10 positive reviews? How about 20? Ok, how about 30?  When the overwhelming number of reviews are positive, it diminishes the validity of a small number of negative reviews. And, if those negative reviews are poorly written, it is possible to call their very truthfulness into question by implication. Dedication to an ongoing review management program can create this overwhelming positive review scenario

Dog Star Media‘s Online Review Manager uses these simple principles and others to build up a huge fortress of positive reviews.  Clients who use this program have decided not to leave review sites to chance.  With our program, they have seized control of online conversations about their practices and, with 100% legitimate reviews from real patients, they make sure the talk is positive and accurate.  Interested in this sort of security when it comes to reviews?  Why not contact me about the Online Review Manager at donald@dogstarmedia.com?  I look forward to helping you.