New Web Site by Dog Star Media

Congratulations to Greg Stagnone, MD and his team at The Plastic Surgery Center of Dallas on the launch of their new web site cosmeticsurgerydallas.com. Dr. Stagnone’s new site was built with many considerations in mind including protecting his valuable search engine rankings, including his #1 ranking on the term Cosmetic Surgery Dallas,...

Congratulations to Greg Stagnone, MD and his team at The Plastic Surgery Center of Dallas on the launch of their new web site cosmeticsurgerydallas.com. Dr. Stagnone’s new site was built with many considerations in mind including protecting his valuable search engine rankings, including his #1 ranking on the term Cosmetic Surgery Dallas, developing a full presentation for mobile users given the site’s steadily growing number of mobile browsers and creating a site that can be expanded easily in the future.

All of this adds up to a responsive, content managed site with an original Dog Star Media design. Dr. Stagnone has a very high functioning and mature practice, so they make good informed decisions along a structured marketing plan. However, many practices who struggle with marketing face the same issues. Some are not even sure of the reason their current sites are holding them back. Here are a few tips you might want to consider in deciding to build a site like The Plastic Surgery Center of Dallas did.

1) Are mobile visitors getting short-changed?  We have may clients now who have more than 40% mobile traffic to their web site. If your site is not responsive (meaning the presentation flexes fit the browser being used, even mobile browsers), then your site is either not built for mobile viewers or you have a mobile web site and therefore more than one web site to maintain. A responsive site ensures your mobile viewers get the same content your desktop viewers get, thus totally eliminating the mobile issue. At Dog Star Media, we only build responsive sites now. It’s irresponsible to build anything else. And, if your site is not responsive, it’s a good reason to get a new one.

2) Are you adding content to your site? Expanding your site with relevant content (text, new pages, pictures and photos) are ways you can give your optimization efforts a boost. With a content managed site, like this one, you can log into an easy-to-use content manager and add such content. You can avoid site maintenance fees by managing this yourself. And, adding new content is the best way you can aid your SEO effort.  Search engines equate new content with relevance.

3) How does your site look?  Be honest. Newsflash: your site visitors are looking at your competitors’ sites, too. So, if your site looks dated, poorly designed or inadequate in any way, that is your first impression and it’s made worse when your competitors have a new fresh, look. All DSM designs are custom designs and by that nature, up to date. In addition, with the content manager, it is easier to update the graphics on the site, thus giving you a shortcut to keeping the look and feel of your site updated.

Are you ready to step up your game on the web? An original design of a content managed, responsive site is state-of-the-art and a practical solution for making your web presence as strong as possible. If you are interested in learning more about making a new web site with Dog Star Media, please email me at donald@dogstarmedia.com.