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The Makings of a Successful Modern Website

The digital landscape is changing and evolving at an increasingly rapid pace, and it can be close to impossible for business owners to keep up. If your website was created five, 10 or even two years ago, it's probably outdated.

A modern-day website needs to be flexible and responsive to all modes of access, including desktop, tablet and especially mobile. It should be easy to make edits to the site, and it should be constantly analyzed and changed as needed in response to user experience. Here are a few of the things our web program at Dog Star Media, called Rising Star, focuses on.

The Lean Method

Traditionally websites were developed using the waterfall method. Progress on building the website flowed in one direction, with different creators or staff members unable to start their part of the process until the task before theirs was completed. Then, after a lengthy development process, everyone would have to give their approval for the site to be launched. Only then would the site be analyzed for user experience, and after many months of work, changes were slow to be made and often costly and time intensive due to the way the site was built.

So, what is the modern remedy we suggest? The Lean Method. This style of website development is all about a responsive website that is built quickly and with absolute flexibility. A beautiful, modern website is created in only a few weeks and launched as quickly as possible so we can begin analyzing traffic and user experience to see what is working and what is not. Changes can be made quickly and easily by anyone, even someone without a background in web development!

Analytic Tools

Understanding how the user interacts with your website is one of the biggest assets that technology has brought to the table in recent years when it comes to web development. We can see exactly how people are interacting with your pages to see where things are going right and where they could use improvement. Without analytics, the success of your website is simply a guessing game that you can't afford.

If you'd like to learn more about our Rising Star program and how it can get you a highly responsive, modernized website in only a few weeks, contact us today at 214-654-9180 or email us at helpme@dogstarmedia.com.

Chapter 4: Ways We Don’t Listen
Chapter 3: Why Design Matters

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