Most web site developers, SEO companies and tech support services are not good at explaining how web sites work to the novice. Complicating matters, most small business owners don't want to worry about the small technical details of their web sites. They just want them to work and not have to be concerned with it. So, at Dog Star Media, we start al...

Most business owners have a strong personal identification with their web site. Done right, a web site is a personal statement on style and value for a small business owner, which is understandable psychology. Thus, conversations about web sites can get emotional, which is fertile ground for someone trying to sell you a new web site, when your curr...