If you are like most small businesses you made a fairly sizable investment in your web site.It should have a look and feel that connects with your target market, guides users through an engaging user experience and works to convert visitors into customers. Let's say you had all that build and it's sitting there on the web. Now what? The Valuable Ad...

Most business owners have a strong personal identification with their web site. Done right, a web site is a personal statement on style and value for a small business owner, which is understandable psychology. Thus, conversations about web sites can get emotional, which is fertile ground for someone trying to sell you a new web site, when your curr...