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New Social Media Program: Patient Transformations!

Dog Star Media is proud to present Patient Transformations, an all-new Social Media program that tells your story on social media through your patients‘ success stories.  This new program combines several principles that grow a social following and benefit the optimization of your web site. 

It all starts with your patients.  O...

Dog Star Media is proud to present Patient Transformations, an all-new Social Media program that tells your story on social media through your patients‘ success stories.  This new program combines several principles that grow a social following and benefit the optimization of your web site. 

It all starts with your patients.  Over the course of month, we tell their stories in segments in a Before/After format.  The stories of their transformation are told using their own words, like a Super Testimonial.  Transformations can be cosmetic, medical, about success with TMJ treatment, hair restoration, treatment for snoring or sleep apnea and more.  Then, we take this content and apply a combination of marketing, advertising and promotional techniques to help build your audience.

 First Benefit: Search Engine Optimization

 New website content boosts your search engine rankings.

Each month, we post the Before/After story content onto your web site, adding new content with descriptive keywords to your web site.  From there, we share it from your web site onto social media.  Not only does the new content on your site help boost your relevance on keywords but the click through traffic from the social posts also adds relevance in the form of increased site traffic.

Second Benefit: Social Content

On social sites, you have to be interesting.

Want to grow a social following?  Then, tell stories about real people.  Anyone can repost an article or a picture of a kitty.  Show us something compelling on social media!  Think of social media as a big cocktail party.  You want to be the one telling interesting stories, not Knock-Knock jokes.  If you tell a story, you are giving people what they want and it will pay off in the form of more followers.

Third Benefit: Advertising and Rifle Shot Marketing

Facebook offers a unique opportunity to hit the target audience.

Our program includes an advertising budget.  On Facebook, you can promote specific posts and advertise your page.  These advertisements and promotions are made based on database factors that you can specifically order.  So, if you want women ages 25-45 in a 15 mile radius who have specific interests to see your promoted posts about Patient Transformation or to be made aware of your page, we can use that data to hit the target.  This form of database marketing is a precise, rifleshot marketing method that spends your advertising budget very smartly.  Adding this form of advertising on Facebook to our program maximizes the value of the content, attracting new people to both your Facebook page and your web site. 

So far, the response to our new Patient Transformations Social Program has been enthusiastic.  And,why not?  Historically, people love the makeover story and we all know that the best way to tell your story is through your patients’ results.  If you are ready for a social media program that tells your story through your patients, helps your search rankings and grows your circle of influence in the right demographics, let me know.  Just email me at donald@dogstarmedia.com.

 

Read more http://dogstarmedia.com/blog/entry/new-social-media-program-patient-transformations.html

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