Channel Marketing and Power UPs

Today&rsquo;s marketing metrics allow us to measure a variety of responses divided by channel. While segmentation and metrics have always been important factors in marketing, tools are improving to allow us to understand better the responses that come in from various channels.

In the case of a cosmetic surgical or dental practice or a small...

Today&rsquo;s marketing metrics allow us to measure a variety of responses divided by channel. While segmentation and metrics have always been important factors in marketing, tools are improving to allow us to understand better the responses that come in from various channels.

In the case of a cosmetic surgical or dental practice or a small business, likely main channels for marketing might be Search Engines , Paid Search , Social Media , Direct Response or Existing Patients . If you don&lsquo;t have separate strategies and corresponding metrics for all of these channels by now, you are behind the curve. If you do have these channels properly addressed, you may be asking yourself, &ldquo;How do I improve the value of my marketing investment?&rdquo;

Dog Star Media has spent the last several months designing Power UPs for our marketing programs. Power UPs are technological and conceptual cross-overs where one program can add benefit to more than one channel of marketing. Power UPs are a way you get more value out of your investment in marketing.

For example, our Patient Transformations Social Program powers UP our SEO program. How? Patient Transformations tells the story of successful patients through Before/After feature stories which are shared onto social media and advertised through social media advertising and promotion. However, the Before/After content has to reside somewhere. By placing it on your web site, then sharing the content onto Facebook and Twitter, we are adding content with a significant use of keywords to your web site. Instead of posting the content straight to social media, we connect it to your web site, thus adding to your site density, keyword density and site traffic. Site traffic goes up because that&lsquo;s where social visitors have to go to read the compelling stories of the Before/Afters.

Power UPs at Dog Star Media allow you to add value to more than one channel of your marketing. In future blogs, I describe how some of our other Essential Programs ( Review Manager, Virtual Sales Manager and Coaching ) all create opportunities to add value and power UP other marketing channels.

Ready to tell your story through Before/After stories from your best patients? We want to help you improve your Social Media marketing and benefit your SEO at the same time with our Patient Transformations Social Media program. If you are interested, please contact me at <a href="http://dogstarmedia.com/index.php?option=com_contactenhanced&amp;view=contact&amp;id=1&amp;content_title=ZDcyZmM4NWU5M2IzZWNjYmFiMTRmYTk3ODc2YzM1MTRUR0YwWlhOMElHSnNiMmNnWlc1MGNtbGxjdz09&amp;content_url=ZDcyZmM4NWU5M2IzZWNjYmFiMTRmYTk3ODc2YzM1MTRhSFIwY0RvdkwyUnZaM04wWVhKdFpXUnBZUzVqYjIwdllteHZaeTlzWVhSbGMzUXVhSFJ0YkQ5bWIzSnRZWFE5Wm1WbFpDWjBlWEJsUFhKemN3PT0=&amp;encodedrecipient=7fa72b6b5f412f526f71e480bb777c86&amp;tmpl=component&amp;" class="ce-modal mailto2ce" rel="{handler: 'iframe', size: {x:800, y:480}} nofollow">donald@dogstarmedia.com .

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Donald Griswold

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