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Mission Control: New Web Site from Dog Star Media

Periodically, we like to update our standards of production for web strategies at Dog Star Media.  Today, I’m beginning a series of blogs about web site design and function and how we will now be offering a new Advanced Feature Web Site, Mission Control at Dog Star Media.

With a Mission Control web site, you easily can manage and...

Periodically, we like to update our standards of production for web strategies at Dog Star Media.  Today, I’m beginning a series of blogs about web site design and function and how we will now be offering a new Advanced Feature Web Site, Mission Control at Dog Star Media.

With a Mission Control web site, you easily can manage and coordinate the most key issues related to web sites these days. The three biggest issues we hear from clients lately about their web sites are 1) mobile sites and 2) content management and 3) making promotions work on the web site.  Basically, businesses want to manage the content of their web sites, some of which is promotional, and make the best impression on viewers regardless of the device being used to view the site.   We have clients who have as much traffic as 35%-40% mobile traffic and we have clients who are literally making site changes on a weekly basis to support promotional schedules.  Smartphone sites and iPad sites are separate web sites from your standard web site.  As the need to make mobile presentations has emerged, clients have had to add and update their mobiles sites separately from standard site.  Not any more.

One Content Manager for Standard and Mobile Sites  Mission Control, Dog Star Media’s Advanced Feature Web Site Package, coordinates the development of the standard site, smartphone site and iPad site with one content manager.  This means if you make a change using the content manager, it makes the change on all three sites at once.  For those clients who want the flexibility to update content frequently and to display that content change in all three types of sites, this advanced format is the perfect solution.

Advanced Advertising Module.  For clients who want to increase their ability to convert prospective patients enticed by specials and promotions, we now offer the Advanced Advertising tool.  This module in our Mission Control Package allows you to place, time, rotate and manage an internal advertising campaign for specials and cross-promoted services.  There are many examples of how to use this but here is a simple one.  If you are a cosmetic surgeon, you can have an area on your injectibles or medspa pages that advertises consult specials for surgical procedures and vice-versa  This allows you to multiply the amount of detail you offer to a visitor as they travel through your site and track the results for follow up.  For a cosmetic dentist, you can promote whitening on general dentistry pages and more advanced services on whitening pages, always teasing visitors with the next service level up.  Ads can simply promote a service or can be programmed to gather contact information which builds a email database for an...

On-Site Email Marketing Service.  The days of monthly payments to Constant Contact or other email marketing engines are over if you have a Mission Control web site from Dog Star Media.  You can use your Advanced Advertising tool to collect specific-interest emails for follow up managed right there on your web site.  There is more this on-site service can offer but the bottom line is you can now save the monthly subscription costs to email marketing engines like Constant Contact by using this feature.

I will be writing more over the next several weeks on the benefits of our new Advanced Feature Web Site, Mission Control.  If you are thinking about upgrading your web site or if you are wondering how to make your web site more productive, please contact me to discuss how a Mission Control web site can benefit your business.  Just email me at donald@dogstarmedia.com.

Read more http://dogstarmedia.com/blog/entry/mission-control-new-web-site-from-dog-star-media.html

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