<div><p>One of the more interesting features of our new Mission Control web site design is the In-Site Advertising feature.&nbsp; This is a feature which allows you to specifically program areas in your web site to display advertising graphics as part of the overall page design.&nbsp; Think of these like little programmable billboards through out the site...</p></div><div><p>One of the more interesting features of our new Mission Control web site design is the In-Site Advertising feature.&nbsp; This is a feature which allows you to specifically program areas in your web site to display advertising graphics as part of the overall page design.&nbsp; Think of these like little programmable billboards through out the site on which you can coordinate promotions, special and advertisements.&nbsp; Here are some examples of how it might work.</p><p><strong>Special of the Day or Hour:</strong>&nbsp; Beginning at 12:01 AM and running through 11:59 PM, you can run a timed or daily special.&nbsp; Want to create some urgency and possibly coordinate it with a social media alert?&nbsp; Set the timers for a certain special to display for a short period of time only.&nbsp; Make your specials run from 1PM-3PM each day.&nbsp; Link to your site from your Facebook, Twitter and Linked in Accounts during those times to give the special real-time urgency. Want to run multiple specials this way during the day.&nbsp; You can.&nbsp; Now you can automate and manage more time-sensitive specials if you use our In-Site Advertising tool.</p><p><strong>Cross Promotion:</strong> We all know it costs 10X more to develop a new customer than it does to resell an existing customers.&nbsp; Same theory says your greatest resource is your own database. This is a concept called Vertical Marketing.&nbsp; It is why cosmetic surgical patients have greater lifetime value if they also come to you for residual services like Botox or fillers.&nbsp; The reverse is true also such as when a long-time dental hygiene patient finally decides to do cosmetic work.&nbsp; Most of you do cross promotion to your database already (or you should be doing it).&nbsp; The In-Site Advertising tool on a Mission Control web site allows you to cross-promote on your web site.&nbsp; For example, you can set up an injectibles campaign to run on your surgical pages and vice-versa.&nbsp;&nbsp; This allows you to splash a little specifically chosen content on specific pages, maximizing each visit to your web site.&nbsp; For dentists, this is an easy answer to how to introduce general dentistry patients to the first step of cosmetic dentistry: teeth whitening.</p><p><strong>Regionally-specific ads:</strong>&nbsp; Do you know that certain zip codes or cities yield better prospects?&nbsp; If so, your Mission Control web site can identify visitors coming from those geographical areas and display certain offers to them.&nbsp; The same is true on the lower end of the spectrum.&nbsp; The goal here with regionally-specific ads is to use that data point to meet those visitors&rsquo; needs more specifically.&nbsp; With this advantage you can attempt to improve market share by appealing more specifically to these identified users.</p><p>There are other benefits of In-Site Advertising. In the coming weeks, I will be discussing these and other benefits of Mission Control more specifically.&nbsp; If you are interested in how the In-Site Advertising in our Mission Control site could work for you, please contact me at <a href="http://dogstarmedia.com/index.php?option=com_contactenhanced&amp;view=contact&amp;id=1&amp;content_title=ZDcyZmM4NWU5M2IzZWNjYmFiMTRmYTk3ODc2YzM1MTRUR0YwWlhOMElHSnNiMmNnWlc1MGNtbGxjdz09&amp;content_url=ZDcyZmM4NWU5M2IzZWNjYmFiMTRmYTk3ODc2YzM1MTRhSFIwY0RvdkwyUnZaM04wWVhKdFpXUnBZUzVqYjIwdllteHZaeTlzWVhSbGMzUXVhSFJ0YkQ5bWIzSnRZWFE5Wm1WbFpDWjBlWEJsUFhKemN3PT0=&amp;encodedrecipient=7fa72b6b5f412f526f71e480bb777c86&amp;tmpl=component&amp;" class="ce-modal mailto2ce" rel="{handler: 'iframe', size: {x:800, y:480}} nofollow">donald@dogstarmedia.com</a>.</p></div><p><strong>Read more</strong>&nbsp;<a class="rssreadon" rel="external" title="How to use In-Site Advertising" href="http://dogstarmedia.com/blog/entry/how-to-use-in-site-advertising.html">http://dogstarmedia.com/blog/entry/how-to-use-in-site-advertising.html</a></p>
