2 minutes reading time (435 words)

Are You Listening to Patients?

I think we can all agree that online reviews influence others.  We are seeing more and more emphasis by consumers on what we call “user generated content” online.  User generated content is opinion, observations and reviews... in other words what the public has to say.  Review sites have become the lightning rods for...

I think we can all agree that online reviews influence others.  We are seeing more and more emphasis by consumers on what we call “user generated content” online.  User generated content is opinion, observations and reviews... in other words what the public has to say.  Review sites have become the lightning rods for gathering this sort of opinion and indexing it by business, practice and doctor.

As we have developed our Online Review Manager program this year, we have found that several vital communication elements are closely tied to the gathering and proper distribution of patient reviews.   Clearly there is value in posting positive reviews in that reviews influence others.  However, the gathering and acknowledging of reviews is essential to the first of practicing the first habit in Steven Covey’s 7 Habits of Highly Successful People.

The first habit, on which every other habit is based is Seek First to Understand, Then Be Understood.  This concept has far-reaching principles when it comes to a medical or dental practice.  If you are not making a formal effort to gather and understand the opinions of your patients, you are ignoring their perceptions.  And, those perceptions are reality.  There is great opportunity for improvement and refinement by paying attention to these opinions.

Our program begins with empowering you and enabling you to gather more reviews.  By simply making this change, which feeds reviews to our Online Review Manager program, clients using our program have begun to become more finely tuned to the perceptions of the patients.  Blind spots are identified.  They have discovered what little things matter to patients enough to mention them.  By making this sort of communication gathering a priority, these practices are more in tune with how they are really performing. 

So, you might be saying, “I collect reviews already, what’s the difference?”  Our program systematizes, prioritizes and creates focus on this important task without making it time consuming. 

Are you seeking first to understand your patients before being understood by them?  In other words are you listening genuinely, intently and with purpose?  A good way to make sure that this happens is by using our Online Review Manager Program.  If you are interested in trying this easy and affordable program, please email me today at donald@dogstarmedia.com.

 

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