<div><p>It happened last month.&nbsp; Our first client crossed over into the 40+ percentile for mobile traffic.&nbsp; And, this is a client with nearly 1000 visitors per month.&nbsp;&nbsp; Several others are passing the 25% mark with several lodged firmly in the 30+% range.&nbsp; Suddenly, the mobile game has changed from simply measuring whether or not...</p></div><div><p>It happened last month.&nbsp; Our first client crossed over into the 40+ percentile for mobile traffic.&nbsp; And, this is a client with nearly 1000 visitors per month.&nbsp;&nbsp; Several others are passing the 25% mark with several lodged firmly in the 30+% range.&nbsp; Suddenly, the mobile game has changed from simply measuring whether or not you have mobile traffic to measuring how your mobile traffic is behaving.&nbsp;</p><p>Granted, this takes a little more analysis, but Google Analytics is ahead of the curve and offers an easy way to look at the important behaviors of your mobile viewers.&nbsp; Next week, for our clients, I will be issuing an analysis of their mobile situation, painting for them a roadmap showing where they are and what next steps lie ahead.&nbsp; These standards aren&lsquo;t just for our clients; they apply to everyone.&nbsp; You should know these things, too.&nbsp; Here are a few pointers about the much-more-statistically-significant mobile effect on your web site.</p><p>If you have 25% or more mobile traffic, you should have your entire site built out for smartphones at a minimum.</p><p>Watch your iPad traffic.&nbsp; In most cases, it is the #2 used mobile device.&nbsp; The presentation is different on a tablet or iPad than on a smartphone.&nbsp; It does make a difference.&nbsp; A move to an iPad site is a quality move.&nbsp;&nbsp; The presentation can be very graphic.&nbsp; Your site may show up fine on an iPad and that may satisfy you.&nbsp; People who add iPad sites want the presentation maximized for the device.</p><p>If you have 30% or more mobile traffic, you should be using a separate tracking number on mobile sites.&nbsp; We want to be able to distinguish a difference in patient expectation, needs and behavior and this can be measured with tracking numbers.&nbsp; We have very little data on this so far but in time, the same way you understand your standard web site&rsquo;s ability to engage, we will have that data for mobile users.&nbsp; This is a small, inexpensive investment that can lead to major revelations.&nbsp; As one of my favorite cosmetic surgeons says, &ldquo;Tracking numbers are eye-openers.&rdquo;</p><p>Clients in our SEO program get a regular analysis of their site&rsquo;s Google Analytics.&nbsp;&nbsp; This is a key component in understanding how the site is working. So, this week, we are offering a special incentive geared to helping you understand your mobile situation.&nbsp; If you are interested in a mobile web site, we are offering 3 months of SEO at half price.&nbsp; Let us help you get a grip on the analysis of your web traffic as part of our SEO program and you will always have a chance to stay ahead of the mobile curve because you will be informed.&nbsp; If you are interested, please contact me at <a href="http://dogstarmedia.com/index.php?option=com_contactenhanced&amp;view=contact&amp;id=1&amp;content_title=ZDcyZmM4NWU5M2IzZWNjYmFiMTRmYTk3ODc2YzM1MTRUR0YwWlhOMElHSnNiMmNnWlc1MGNtbGxjdz09&amp;content_url=ZDcyZmM4NWU5M2IzZWNjYmFiMTRmYTk3ODc2YzM1MTRhSFIwY0RvdkwyUnZaM04wWVhKdFpXUnBZUzVqYjIwdllteHZaeTlzWVhSbGMzUXVhSFJ0YkQ5bWIzSnRZWFE5Wm1WbFpDWjBlWEJsUFhKemN3PT0=&amp;encodedrecipient=7fa72b6b5f412f526f71e480bb777c86&amp;tmpl=component&amp;" class="ce-modal mailto2ce" rel="{handler: 'iframe', size: {x:800, y:480}} nofollow">donald@dogstarmedia.com</a>.</p></div><p><strong>Read more</strong>&nbsp;<a class="rssreadon" rel="external" title="Measurements and Mobile Sites" href="http://dogstarmedia.com/blog/entry/measurements-and-mobile-sites.html">http://dogstarmedia.com/blog/entry/measurements-and-mobile-sites.html</a></p>
