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Measurements and Mobile Sites

It happened last month.  Our first client crossed over into the 40+ percentile for mobile traffic.  And, this is a client with nearly 1000 visitors per month.   Several others are passing the 25% mark with several lodged firmly in the 30+% range.  Suddenly, the mobile game has changed from simply measuring whether or not...

It happened last month.  Our first client crossed over into the 40+ percentile for mobile traffic.  And, this is a client with nearly 1000 visitors per month.   Several others are passing the 25% mark with several lodged firmly in the 30+% range.  Suddenly, the mobile game has changed from simply measuring whether or not you have mobile traffic to measuring how your mobile traffic is behaving. 

Granted, this takes a little more analysis, but Google Analytics is ahead of the curve and offers an easy way to look at the important behaviors of your mobile viewers.  Next week, for our clients, I will be issuing an analysis of their mobile situation, painting for them a roadmap showing where they are and what next steps lie ahead.  These standards aren‘t just for our clients; they apply to everyone.  You should know these things, too.  Here are a few pointers about the much-more-statistically-significant mobile effect on your web site.

If you have 25% or more mobile traffic, you should have your entire site built out for smartphones at a minimum.

Watch your iPad traffic.  In most cases, it is the #2 used mobile device.  The presentation is different on a tablet or iPad than on a smartphone.  It does make a difference.  A move to an iPad site is a quality move.   The presentation can be very graphic.  Your site may show up fine on an iPad and that may satisfy you.  People who add iPad sites want the presentation maximized for the device.

If you have 30% or more mobile traffic, you should be using a separate tracking number on mobile sites.  We want to be able to distinguish a difference in patient expectation, needs and behavior and this can be measured with tracking numbers.  We have very little data on this so far but in time, the same way you understand your standard web site’s ability to engage, we will have that data for mobile users.  This is a small, inexpensive investment that can lead to major revelations.  As one of my favorite cosmetic surgeons says, “Tracking numbers are eye-openers.”

Clients in our SEO program get a regular analysis of their site’s Google Analytics.   This is a key component in understanding how the site is working. So, this week, we are offering a special incentive geared to helping you understand your mobile situation.  If you are interested in a mobile web site, we are offering 3 months of SEO at half price.  Let us help you get a grip on the analysis of your web traffic as part of our SEO program and you will always have a chance to stay ahead of the mobile curve because you will be informed.  If you are interested, please contact me at donald@dogstarmedia.com.

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