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3 Essentials to a High-Functioning Website

It's 2019, and if you're still approaching your website the same way you were five years or even one year ago, you are falling behind.

This isn't your typical list of do's and don'ts that most blogs on this topic point out. Today's modern website is about more than the pages and elements on each page. It's about understanding how users are interacting with your site and making constant changes based on strategy and data. Here are just a few of the things that matter most right now when it comes to the design and function of your website.

1. Data Tools

Technology is evolving faster than ever, and the digital world is no exception. Using tools that focus on gathering data from your website and the users who interact with it is imperative to the success of your site. One tool we use is screen recordings that show us exactly how a user clicked through your site and how much time they spent on each page. We also use heat map technology to see how far each site visitor scrolled on each page and where they spent the most time. This helps us see what is working and what isn't so we can make changes.

2. Evolving Changes

If changes can't be made quickly and easily to your website based on the insights gathered by various tools, your site is going to get stuck in the past and become outdated (if it isn't already). The data that modern digital tools now provide give us incredible insights into your site. But without the ability to make changes, these insights are useless.

3. Social Media Integration

Research shows that 67 percent of consumers use social media for customer service purposes, so it's imperative you make it easy for them to find you on social media. Social media integration is also crucial for lead generation. In the past, searches on sites like Google and Bing were the main starting point of website traffic. Now, social media has given us a huge opportunity to drive traffic to your website.

If you're ready to get your website up to date and see what it can truly do to grow your business, we'd love to help. The team at Dog Star Media are experts in website design and all aspects of digital marketing. Call us today for a free website audit at 214-654-9180.

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