<div><p><a rel="nofollow" href="http://www.dilbert.com/2012-09-27" target="_blank">This comic strip</a> sums up most people&rsquo;s frustrations with Search Engine Optimization.&nbsp; As a business owner, you probably don&rsquo;t have time to learn all the hows and whys that affect optimizing web sites.&nbsp; So, SEO companies talk in broad concepts, which leads to the perception of vague and mysterious actions.&nbsp; This is also...</p></div><div><p><a rel="nofollow" href="http://www.dilbert.com/2012-09-27" target="_blank">This comic strip</a> sums up most people&rsquo;s frustrations with Search Engine Optimization.&nbsp; As a business owner, you probably don&rsquo;t have time to learn all the hows and whys that affect optimizing web sites.&nbsp; So, SEO companies talk in broad concepts, which leads to the perception of vague and mysterious actions.&nbsp; This is also where most people usually get on the path to frustration.</p><p>I&rsquo;ve written numerous blogs on how Dog Star Media&rsquo;s approach to SEO is different.&nbsp; Although we work with web technologies, I make it clear we are a marketing company first, so everything we choose to do is approached and measured from a marketing point of view.&nbsp; So, technical achievements, which strict SEO companies might trumpet despite a perceived lack of results, are not our focus here.&nbsp;&nbsp;&nbsp; Here are three quick ways we are different and why our SEO program is great for small businesses.</p><p>1) <strong>Clearly defined goals that matter.&nbsp;</strong> The goal of our program: more traffic to the web site.&nbsp; You can manipulate a lot of things on a web site to optimize it but traffic is one factor in determining relevance that we cannot manufacture with SEO.&nbsp;&nbsp; Of course we&rsquo;d like to see you #1 on every term you want but the fact is, that goal for you might be impossible to reach.&nbsp; You have to ask yourself, what is your motivation to be #1 ranked: prestige or more traffic?&nbsp; More traffic gets your phone ringing.&nbsp; Prestige... that is a check you can&rsquo;t cash.&nbsp; If you are interested in more contacts, let us get you more traffic.&nbsp; We choose the best and most efficient path with you and will help you keep your priorities straight.</p><p>2) <strong>Realism.</strong>&nbsp; The SEO business is full of people selling guarantees and offering free, partially-informed evaluations.&nbsp; They are selling you based on the fact that the grass is always greener on the other side of the fence.&nbsp; Here is a fact: No one can tell a search engine to rank you #1 organically on a term.&nbsp; So when someone guarantees you a #1 ranking, they are selling something they cannot assure.&nbsp; If they offer a guarantee, you are buying the guarantee, not the ranking.&nbsp; We tell you at the start and at times throughout the year that search engine rankings move up and down constantly.&nbsp; You may occupy a very substantial position but there will be wavering.&nbsp; Do you think all of your competitors are doing some sort of SEO?&nbsp; Of course they are.&nbsp; So, the situation is liquid.&nbsp; We continually focus you on the one result that matters: traffic that comes to your site.&nbsp; You are never going to get the ocean to stop moving.&nbsp; Better to be concerned with how high the tide is rising on your individual island.&nbsp; The advantage here: we keep you focused on what is important to you and don&rsquo;t start the relationship off with promises we can&rsquo;t keep or shouldn&rsquo;t make.</p><p>3) <strong>Better Communication.</strong> The key reports in our SEO program are posted to your online account manager monthly around the first of the month.&nbsp; It is like clockwork and, since all the details of your account are listed chronologically in your account, you don&rsquo;t have to hunt for any details.&nbsp; Our reports include Call Tracking Reports, Google Analytics reports and a high level summary of your last month&rsquo;s results.&nbsp; For more depth we post the SEO audits we use to track your words and determine changes.&nbsp; We are fully transparent.&nbsp; You can be as detailed in following the progress as you want.&nbsp; However, most people go straight to what matters to them: Visits and Calls.</p><p>So, what has your experience been?&nbsp; Vague like the Dilbert office?&nbsp; If so, why not try Dog Star Media SEO?&nbsp; If you want to try our Standard or Pro Level programs, which are priced for small businesses, please email me at <a href="http://dogstarmedia.com/index.php?option=com_contactenhanced&amp;view=contact&amp;id=1&amp;content_title=ZDcyZmM4NWU5M2IzZWNjYmFiMTRmYTk3ODc2YzM1MTRUR0YwWlhOMElHSnNiMmNnWlc1MGNtbGxjdz09&amp;content_url=ZDcyZmM4NWU5M2IzZWNjYmFiMTRmYTk3ODc2YzM1MTRhSFIwY0RvdkwyUnZaM04wWVhKdFpXUnBZUzVqYjIwdllteHZaeTlzWVhSbGMzUXVhSFJ0YkQ5bWIzSnRZWFE5Wm1WbFpDWjBlWEJsUFhKemN3PT0=&amp;encodedrecipient=7fa72b6b5f412f526f71e480bb777c86&amp;tmpl=component&amp;" class="ce-modal mailto2ce" rel="{handler: 'iframe', size: {x:800, y:480}} nofollow">donald@dogstarmedia.com</a>.</p><p>&nbsp;</p><p>&nbsp;</p></div><p><strong>Read more</strong>&nbsp;<a class="rssreadon" rel="external" title="What People Think about SEO" href="http://dogstarmedia.com/blog/entry/what-people-think-about-seo.html">http://dogstarmedia.com/blog/entry/what-people-think-about-seo.html</a></p>
