<div><p>As I mentioned a few weeks ago in my blog, User Generated content has changed how we evaluate information on the Internet.&nbsp; This was the basis for my lecture to a room full of cosmetic surgeons in Tulsa, OK a few weeks ago.&nbsp; And, the response was extreme.&nbsp; Everyone immediately understood the impact of reviews and comments by...</p></div><div><p>As I mentioned a few weeks ago in my blog, User Generated content has changed how we evaluate information on the Internet.&nbsp; This was the basis for my lecture to a room full of cosmetic surgeons in Tulsa, OK a few weeks ago.&nbsp; And, the response was extreme.&nbsp; Everyone immediately understood the impact of reviews and comments by patients these days</p><p>To review, User Generated content is opinion commentary written by Internet users.&nbsp; We see it in Facebook posts, Tweets, other social comments and in places like review web sites.&nbsp;&nbsp; The biggest negative comment I hear about User Generated Content is that it is not accurate.&nbsp; In the case of a negative patient review of a doctor, many doctors do not think the reviews are accurate, fair or informed.&nbsp; They are often one-sided (as opinions are) and sometimes border on being defamatory.</p><p>In the case of negative reviews, people ask the same questions.&nbsp; Can we have them removed?&nbsp; How can we minimize them?&nbsp; Should we respond?&nbsp; First off, on most review sites, only the person leaving the review can remove the review.&nbsp; Second, I don&rsquo;t recommend responding.&nbsp; Why draw attention to it? And would you engage in an argument in public?&nbsp; Of course not.</p><p>So, what is one to do?&nbsp; The answer is basic public relations.&nbsp; If you don&rsquo;t like the story... change the story.&nbsp; If the story online is negative (fair, unfair or otherwise), tell a positive story.&nbsp; And, if you are going to do that, tell many positive stories, do it more frequently and do it more widely.&nbsp; This is the basis of our Online Review Manager program.&nbsp; It fights fire with fire.&nbsp; In the case of negative reviews, our program helps you change the story with many authentic positive reviews.&nbsp;&nbsp; Our clients receive the benefits of dozens of positive reviews posted around the web in strategically chosen places.&nbsp;&nbsp;&nbsp; It&rsquo;s a great way to maintain positive word of mouth and to manage the potential exposure you have due of User Generated content posts you cannot control.</p><p>If you are interested in trying our Online Review Manager Program, please contact me today at <a href="http://dogstarmedia.com/index.php?option=com_contactenhanced&amp;view=contact&amp;id=1&amp;content_title=ZDcyZmM4NWU5M2IzZWNjYmFiMTRmYTk3ODc2YzM1MTRUR0YwWlhOMElHSnNiMmNnWlc1MGNtbGxjdz09&amp;content_url=ZDcyZmM4NWU5M2IzZWNjYmFiMTRmYTk3ODc2YzM1MTRhSFIwY0RvdkwyUnZaM04wWVhKdFpXUnBZUzVqYjIwdllteHZaeTlzWVhSbGMzUXVhSFJ0YkQ5bWIzSnRZWFE5Wm1WbFpDWjBlWEJsUFhKemN3PT0=&amp;encodedrecipient=7fa72b6b5f412f526f71e480bb777c86&amp;tmpl=component&amp;" class="ce-modal mailto2ce" rel="{handler: 'iframe', size: {x:800, y:480}} nofollow">donald@dogstarmedia.com</a>.&nbsp;&nbsp; We will be happy to help you.</p></div><p><strong>Read more</strong>&nbsp;<a class="rssreadon" rel="external" title="If you don't like the story, change the story." href="http://dogstarmedia.com/blog/entry/if-you-dont-like-the-story-change-the-story.html">http://dogstarmedia.com/blog/entry/if-you-dont-like-the-story-change-the-story.html</a></p>
