Video Marketing is Vital For Your Small Business or Practice

If you aren’t utilizing video in your content marketing strategy, you’re missing out in big ways.  

Facebook’s algorithm is putting a lot of push on video content. This means that not only is it being viewed by the consumers you’re trying to reach, it’s also being measured and recorded so you can see exactly how it’s performing.

Here are some stats to show you how important video marketing for your small business in 2017:

• Four times as many consumers prefer watching a video about a product [or service] rather than just reading about it¹
• 1 in 4 consumers lose interest in a company if it doesn’t have video¹
• By 2019, 80% of consumer internet traffic will be video²
• 92% of mobile video consumers share the videos they watch²
• 74% of users who watched an explanation video about a product or service then bought it²

If you’re still not convinced that video should be one of the main focuses of your content marketing strategy, here are a few things it can do for your small business."

Brand Awareness

Video is so much easier for your audience to process and remember than text-based content is. Not only does it help spread awareness about who you are and what you represent, but it also allows people to truly put a face to a name and get that connection that can be missed by simple text.

Lead Generation

Reaching consumers on social media is easy. Any brand, big or small, can do it. But taking them from social media to your website is what you really want. Video is much more effective at converting than other forms of social media posts. Especially when there is a call to action involved.

Online Engagement

Social videos beg to be shared. People love sharing videos that inform, entertain, illicit emotion and provide a clear benefit. Social shares increase traffic to your social media pages which in turn increase traffic to your website. Engaging with prospective consumers eventually converts to sales.

Build Trust

People want to connect with companies and small businesses. They want to put a face to a name and establish a relationship of sorts. Video marketing allows consumers and businesses to make that connection and establish a sense of trust.

The bottom line is; your marketing strategy needs video. Not just any video, but professional, high-quality video with content that helps convert. If you’re interested in finding out how your small business or practice can benefit specifically from video content, give Dog Star Media a call today at 214-654-9180 or email us at helpme@dogstarmedia.com.

Sources:

• https://animoto.com/blog/business/video-marketing-cheat-sheet-infographic/
• https://smallbiztrends.com/2016/10/video-marketing-statistics.html