2 minutes reading time (457 words)

The Dog Star Media Way

Why do you do what you do?  Ever ask yourself that question? If you do, you can quickly get to the heart of what should be your best marketing message.

At Dog Star Media, everything we do clarifies and educates. That’s why we come to work each day at Dog Star Media. We put that focus into action in a number of different ways, through our...

Why do you do what you do?  Ever ask yourself that question? If you do, you can quickly get to the heart of what should be your best marketing message.

At Dog Star Media, everything we do clarifies and educates. That’s why we come to work each day at Dog Star Media. We put that focus into action in a number of different ways, through our strategies, in the projects we build, in how we advise clients on how to market their business.  Everything we do channels our main purpose: Clarify and Educate.

Why should you be answering this question for yourself? People buy why you do something, not what you do.  Sure, you can sell some people on price and you will get some market share if you are an adequate business. But, for you to really grow, you must send out a compelling message.  That is not what you do.  It is why you do it.

It’s much more compelling to let patients know that you are in business to bring out the best in them. We spend most of our consulting time addressing dysfunctional messages. Most business owners approach advertising and marketing with a sense of scarcity. The result is a lot of price-oriented messages and a focus on what they can do for the patient.  That’s fine but those messages are easily dismissed. A “why” message engages the buyer’s gut instinct and makes them seek out the hows and the whats.  The trick is, you have to be confident enough in your “why” message to invest in it.  Not everyone can do that easily.

That’s one reason why it‘s so critical to work with a company that intrinsically builds this approach into its work.  Why do our clients choose Dog Star Media?  They do it because everything we do clarifies and educates.  When we build something... web site, video, advertisement, campaign, strategy... doesn’t matter... we do it with clarity and education in mind.  We know that your “why” must be a part of your presentation and message in order for it to work properly.

Anyone can make a web site or a strategy.  But not everyone clarifies and educates.  If you want that in your marketing, we can help you.  Contact me today at donald@dogstarmedia.com to tell me what your biggest, most stubborn marketing issues are.  We are ready to help you.

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