2 minutes reading time (360 words)

When Patients Diagnose You

Patients are diagnosing you on review sites.   What info is available to them?Your reputation has a weak point. No matter how skilled or educated you are, you have a weak point. We all have the same weak point: other‘s perceptions. If someone has a negative or less than stellar perception of us, no amount of facts will change that....

Patients are diagnosing you on review sites.   What info is available to them?Your reputation has a weak point. No matter how skilled or educated you are, you have a weak point. We all have the same weak point: other‘s perceptions. If someone has a negative or less than stellar perception of us, no amount of facts will change that. Now, put that on the Internet and let it stand alone and you have a massive perception problem.In Public Relations 101: they teach you that you cannot fight opinion with opinion. You can only fight fact with fact. The best two divergent opinions can hope to achieve is to “agree to disagree.” So, how do you fight negative reviews online, especially if they are false? The answer is buried inside the question: you do it with perception.If there you have one negative review on a review site and ten positive reviews on the same site, what is the perception of the negative review?If you have 10 recent positive reviews and one old negative review, what is the perception of the negative review?Perception is a tool. When you fight fire with fire, perception is your friend. This is the basis of Dog Star Media‘s Review Controller program.  We help you cull out only positive reviews for posting on public review sites.  Want to bury old negative reviews or overwhelm them with numerous truthful, positive reviews where everyone can see them?Interested in making perception on review web sites work for you?  Want prospective patients to see your best side when they are decided whether to see you or not?  Our Review Controller program makes it easy for you to put out a message you approve. Please email me at donald@dogstarmedia.com if you’re ready to improve your perception on review sites.

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