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#1 Measurement Tool for SEO

Being highly technical, there are numerous technical ways to report and measure.  Nearly every kind of metric is confusing and usually too technical for business owners, especially busy doctors.   That is why we frame our reporting in the Dog Star Media SEO program.   In our program you get the stats you care about first:...

Being highly technical, there are numerous technical ways to report and measure.  Nearly every kind of metric is confusing and usually too technical for business owners, especially busy doctors.   That is why we frame our reporting in the Dog Star Media SEO program.   In our program you get the stats you care about first: Who is coming to my site?  Who is calling me?

We know that what matters to you are results.  And, we know, as the business owner that you measure that in direct contact.  Are more people coming to my site?  Is my web site exposure higher?  And, the #1 thing people want to know: Are more people contacting me?  That is why the tracking number reporting we require as part of our SEO program is so vital. 

We provide all our audits and reports each month for transparency purposes.  In case you have the interest and bandwidth, we want you to see what we see to evaluate what to do to further your SEO program each month.  However, we emphasize the benchmark stats of Google Analytics, the tracking telephone call results and the high level trend analysis we write for you in summary.  We know you want to have confidence in your SEO program so we put the outcomes into terms you care about.

One of the big mistakes SEO companies make is that they report their progress as results.  So, some goals may be achieved but if they cannot connect those goals to outcomes you care about, then it only adds to the noise of the SEO.  With our program, the emphasis is on helping you understand the measurable outcomes as it affects your site: traffic and calls.  If you want to drill down into the reports and the how-to, that is provided.  But don‘t you really care most about how many more calls and visits you are getting?

If you are ready for this better-communicated approach to SEO, why not contact me today at donald@dogstarmedia.com to give our program a try.

Read more http://dogstarmedia.com/blog/entry/1-measurement-tool-for-seo.html

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