2 minutes reading time (470 words)

What did she say?

The emphasis on today’s Internet is on what is called User Generated Content.  In other words, your opinion and the opinions of others.  Social media is all about user generated content and so are review sites.  On a review site, users give their opinions on products and services.   Those opinions are supposed to be...

The emphasis on today’s Internet is on what is called User Generated Content.  In other words, your opinion and the opinions of others.  Social media is all about user generated content and so are review sites.  On a review site, users give their opinions on products and services.   Those opinions are supposed to be the height of honesty but they are not always flattering... and unfortunately, not always true.    And, the negative perception these sorts of posts can make can have a devastating effect on a medical or dental practice.

A lot of doctors are reporting to me that their patients are quoting or referencing their reviews that they see online.  The balance is shifting in a direction where what is written about you has as much or more power than the promotional and marketing writing you are putting out there yourself.  So, what do you do about this?

It is actually an opportunity to become more customer focused.  Taking advantage of this opportunity includes asking for more reviews, doing so under more controlled conditions where you can more easily identify positive reviews and by building up a strong backlog of positive reviews all over the Internet on many review sites.  This is exactly how we designed our Online Review Manager Program to help practices.

Our Online Review Manager program addresses the following concerns our clients have regarding online reviews:

  1. Not enough positive online reviews
  2. Method to bury negative reviews
  3. No control over the online review process
  4. Consistently add new positive reviews
  5. Build up a critical mass of positive reviews on numerous review sites

In other words our program helps if patients are writing things you do not like, if patients are not writing enough or if patients are not writing at all.  By using our Online Review Manager program, you will focus your team on promoting positive reviews and our program will spread them out across the Internet for you to build up that critical mass of positive comments about you.

The answer to the question of how to take advantage of online reviews is, well, if you can’t beat ’em, join ’em.  And, when you join the process, you will be bringing all the positive reviews you can muster.

If you want to try our Online Review Manager program, we are running a special offer with no set-up fee (savings of $500) through June 30.  Please contact me today at donald@dogstarmedia.com to enroll in our Online Review Manager program.

 

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