Where is the value in social media marketing?

How do you measure your success or value in your social media marketing? This has been the question most small business owners have been trying to answer for about two years now. Is there value in social content posts? Is there value in Likes? How do you turn content and likes into value that really counts?

Good questions. &amp;nb...

How do you measure your success or value in your social media marketing? This has been the question most small business owners have been trying to answer for about two years now. Is there value in social content posts? Is there value in Likes? How do you turn content and likes into value that really counts?

Good questions. Social media is becoming less of mystery as we all are become more socialized to it. One thing became very clear to us at Dog Star Media, the best value is achieved when social visitors are converted into web site visitors. If we can do that, we take a casual interest and turn it into a little purposeful browsing.

In the social world, this is easy. You just post a link to your web site. But making people want to click to visit&hellip; now that&rsquo;s the trick. So, we went back to the most reliable source of interest possible for our core market of cosmetic dentists and cosmetic surgeons: makeovers.

We broke into this business with makeover teams more than 10 years ago, so developing Patient Transformation stories comes second nature for us. We handle the patient, we develop the story and we do the technical work on social mediums to drive the traffic back to our clients&rsquo; web sites. And, the evidence of success is immediate as clients averaged 72% more web site traffic on their web sites in the first two weeks of the program. This traffic can be sustained with new stories, refined promotional boosts and consistency. So, how do our clients measure value in their social media marketing: Likes, web traffic (that also boosts their organic search engine listings, by the way) and by telling their story through the successful experiences of their patients. It&rsquo;s a very attractive combo.

Are you ready to tell the story of your practice through patient success stories in a medium that can attract thousands of interested observers and hundreds of web visitors? Our Social Media program &ldquo;Patient Transformation Stories&rdquo; does all this to deliver the best value in social media marketing. If this sounds good to you, please contact me at <a href="http://dogstarmedia.com/index.php?option=com_contactenhanced&amp;view=contact&amp;id=1&amp;content_title=ZDcyZmM4NWU5M2IzZWNjYmFiMTRmYTk3ODc2YzM1MTRUR0YwWlhOMElHSnNiMmNnWlc1MGNtbGxjdz09&amp;content_url=ZDcyZmM4NWU5M2IzZWNjYmFiMTRmYTk3ODc2YzM1MTRhSFIwY0RvdkwyUnZaM04wWVhKdFpXUnBZUzVqYjIwdllteHZaeTlzWVhSbGMzUXVhSFJ0YkQ5bWIzSnRZWFE5Wm1WbFpDWjBlWEJsUFhKemN3PT0=&amp;encodedrecipient=7fa72b6b5f412f526f71e480bb777c86&amp;tmpl=component&amp;" class="ce-modal mailto2ce" rel="{handler: 'iframe', size: {x:800, y:480}} nofollow">donald@dogstarmedia.com and we can start attracting crowds with your best patient transformations.

Read more http://dogstarmedia.com/blog/entry/where-is-the-value-in-social-media-marketing.html

About the author

Donald Griswold

Author's recent posts