Facebook has been busier than ever over the last few months testing new experiences and rolling out some big changes. One of the latest has business owners, especially those who don’t "pay to play," nervous.
Facebook’s official statement described upcoming changes to the newsfeed that will put a focus on friends and family instead of pages. There are still no concrete answers on what exactly this change will mean for businesses both large and small, but everyone seems to agree that organic engagement will go down.
This means it’s even more important than ever to maximize the opportunities that Facebook advertising offers using experts in digital marketing and advertising like the team here at Dog Star Media. Strategic spending of your advertising budget is always important, but if these changes roll out permanently, it will become key to your business’ success on social media.
Another change some experts believe will occur with these newsfeed updates is that quality content will rule. This is great news for Dog Star Media clients since high-quality, original content is at the heart of what we do. Facebook seems to be trying to clear the clutter and cut down on the mass amounts of low-quality content that fills our newsfeeds. That’s something we can all be grateful for.
The good news is if you’re working with us, you have nothing to worry about. Our commitment to consistent, original, high-quality content is exactly what Facebook wants its users to see more of. If you aren’t working with us yet, we’d love to talk with you about how we can take your marketing and advertising budget into 2018 with modern, effective digital strategies. Call us today at 214-654-9180 or email us at helpme@dogstarmedia.com.