2 minutes reading time (394 words)

How to Get More Positive Reviews

One of the unexpected side effects of our new Online Review Manager program is that it has resulted in our clients actually gathering more positive reviews.  Why is this?  Because, with new incentive to gather reviews, our clients have made it a priority to ask for more reviews and made it easier for people to give them. Previously, any...

One of the unexpected side effects of our new Online Review Manager program is that it has resulted in our clients actually gathering more positive reviews.  Why is this?  Because, with new incentive to gather reviews, our clients have made it a priority to ask for more reviews and made it easier for people to give them. Previously, any number of issues got in the way of patients making reviews and testimonials.... from an inability or desire to create a log-in for a review web site to the most frustrating of all excuses: I forgot.

In a nutshell, our program has helped our clients eliminate the "noise" in the equation.   This reminds me of a story from my first day of college.   My first class was Communications 101, which all freshman liberal arts majors needed.  On the first day, in the first class... my first college class ever, the professor stood up and drew a basic communications model and announced this was the most important thing we would ever learn.  As it turned out, he was right.  The model showed two people a sender and a receiver with arrows representing communication passing between them.  Disrupting the arrow lines was a jagged diagonal line labelled: Noise.  He told us that the key to communication was finding and eliminating the noise.  Nearly 30 years later, the professor was 100% right.  90% of what I do is finding and eliminating noise while trying not to create more. 

In this case, the noise is all the reasons why people don‘t write online reviews.  Our program has helped people streamline that communication, eliminating most of the reasons why patients are not making reviews.  Its not that patients don’t want to make reviews or have little to say... its just that things got in the way.  Our program has removed a lot of those barriers, thus eliminating the noise.

If you are interested in talking about using our Online Review Manager program, please contact me at donald@dogstarmedia.com.

Read more http://dogstarmedia.com/blog/entry/how-to-get-more-positive-reviews.html

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