<div><p>Dog Star Media&rsquo;s Patient Transformations Social Program is redefining how we look at value from social media programs. Most social media programs are focused on getting you &ldquo;likes&rsquo; or followers.&nbsp; And, yes, that is a way of measuring productivity in Social Media.&nbsp; Getting &ldquo;likes&rdquo; is a 2013 social strategy....</p></div><div><p>Dog Star Media&rsquo;s Patient Transformations Social Program is redefining how we look at value from social media programs. Most social media programs are focused on getting you &ldquo;likes&rsquo; or followers.&nbsp; And, yes, that is a way of measuring productivity in Social Media.&nbsp; Getting &ldquo;likes&rdquo; is a 2013 social strategy. Creating a channel is a 2014 strategy and, wow, are the results better!Quick definition: a channel is a means of categorizing incoming traffic. Search engines, for instance, can be an organic channel and a paid search channel to your web site. Social mediums can be a channel, too.&nbsp; So, if you are focused on likes, you are stopping short of creating a channel. Think of it this way: &ldquo;likes&rdquo; are ok but channels are good&hellip; or great! That depends entirely on how compelling you&lsquo;ve made the content leading back to your site.&nbsp; Enter the makeover aspect of our content. We know that everybody loves transformation stories, which is why we offer only Before/After content in our social program. Properly boosted on FB, the Before/After story create that compelling draw and the link back to your web site creates the channel. This is how you create a channel off social media. Oh yeah, and all those clicks&hellip; they help boost your site relevance on keywords and lift you up on search relevance.Quick Case Study facts from some of our early adopters.<span style="text-decoration: underline;"><strong>Client A:</strong></span>On a $120 budget for promotion on Facebook,reached 21,240 people on Facebook, resulting 253 web site click throughs.&nbsp; That also generated 32 likes. The lesson:if you are shooting for likes, you are shooting at the low value target. For this client 253 web visits increased her web traffic by 72%.<span style="text-decoration: underline;"><strong>Client B:</strong></span>On the same $90 budget on Facebook increased social visits by 150% by featuring a cosmetic case.&nbsp; First case was a sleep apnea case with no pictures. Second case was a cosmetic case with before and after pics. The difference was a total of 261 web visitors and a 51% increase in web traffic. How many new likes?&nbsp; 17. Hmmm.<span style="text-decoration: underline;"><strong>Client C:</strong></span>Biggest one-month jump was a tummy tuck case. It scored 44 likes. It also registered 888 web visits on a FB reach of 21,007. That nearly doubled the Client C&lsquo;s web traffic, raising it 97.18%&nbsp; That has a massive effect on SEO not to mention all those people visiting Client C&rsquo;s web site learning about the doctor. Which would you rather have? The &ldquo;likes&rdquo; or that sort of productivity.Starting now, don&rsquo;t let any social media sales rep tell you that it&lsquo;s all happening on social media. Yes, that is a vital medium to have a strong strategy but you should expect it to be a channel back to your unique marketing domain: your web site!If you are ready to tell your story in a way that draws hundreds of visitors per month off social mediums, contact me at <a href="http://dogstarmedia.com/index.php?option=com_contactenhanced&amp;view=contact&amp;id=1&amp;content_title=ZDcyZmM4NWU5M2IzZWNjYmFiMTRmYTk3ODc2YzM1MTRUR0YwWlhOMElHSnNiMmNnWlc1MGNtbGxjdz09&amp;content_url=ZDcyZmM4NWU5M2IzZWNjYmFiMTRmYTk3ODc2YzM1MTRhSFIwY0RvdkwyUnZaM04wWVhKdFpXUnBZUzVqYjIwdllteHZaeTlzWVhSbGMzUXVhSFJ0YkQ5bWIzSnRZWFE5Wm1WbFpDWjBlWEJsUFhKemN3PT0=&amp;encodedrecipient=7fa72b6b5f412f526f71e480bb777c86&amp;tmpl=component&amp;" class="ce-modal mailto2ce" rel="{handler: 'iframe', size: {x:800, y:480}} nofollow">donald@dogstarmedia.com</a>. We are ready to help you!</p></div><p><strong>Read more</strong>&nbsp;<a class="rssreadon" rel="external" title="How to Evalute Social Media" href="http://dogstarmedia.com/blog/entry/how-to-evalute-social-media.html">http://dogstarmedia.com/blog/entry/how-to-evalute-social-media.html</a></p>
