<div><p>For SEO companies, there must be a full moon out this week. Each day, I have had a client forward me a solicitation from another SEO company... form emails with the client&rsquo;s name pasted in... promises that no one can possibly fulfill... guarantees of placement. All of it designed to prey on their insecurity about Search Engine Optimization....</p></div><div><p>For SEO companies, there must be a full moon out this week. Each day, I have had a client forward me a solicitation from another SEO company... form emails with the client&rsquo;s name pasted in... promises that no one can possibly fulfill... guarantees of placement. All of it designed to prey on their insecurity about Search Engine Optimization. Yes, SEO is technical so you have a built-in lack of understanding about it. So, it&rsquo;s easy to confuse and scare you when it comes to SEO. How can you drive yourself crazy with SEO? If you focus on things that are not important to you, it will do it.</p><p>So, what is important to you?&nbsp; More traffic and more phone calls, right? You want more leads and more exposure. And, yes, it makes sense that high placement on certain terms should generate more traffic. But, the focus on keyword rankings will drive you crazy and make you constantly unsatisfied. A focus on increased traffic and calls... that is a straight line you can understand.&nbsp; </p><p>So, why will the focus on keyword rankings always leave you unsatisfied? It&lsquo;s because rankings can change day-to-day and even hour-to-hour. You will always get reports but those reports are snapshots of the moment in time when they are taken. For instance, you may get a monthly report showing a #5 ranking on a keyword term.&nbsp; At that time and date, that number may be accurate but over the course of a week, that same word may drop down to #10 and bounce around on other days. Want a report each day? Want to constantly chase that sort of thing? </p><p>Isn&rsquo;t is more practical to measure the success of your keyword placement in a way that matters to you: more traffic? This is why the SEO conversation at Dog Star Media revolves around traffic and how it is converting. We measure fewer times to reduce confusion. We do the same work any other SEO company does but we modulate the conversation so you understand it. And, we focus the discussion on what matters: more traffic and finding ways to draw that in.</p><p>Tired of the wild goose chase of SEO? Ready for an SEO conversation that matters to you? Why not try our SEO program and see? If you are ready for SEO to make some sense, please contact me today at <a href="http://dogstarmedia.com/index.php?option=com_contactenhanced&amp;view=contact&amp;id=1&amp;content_title=ZDcyZmM4NWU5M2IzZWNjYmFiMTRmYTk3ODc2YzM1MTRUR0YwWlhOMElHSnNiMmNnWlc1MGNtbGxjdz09&amp;content_url=ZDcyZmM4NWU5M2IzZWNjYmFiMTRmYTk3ODc2YzM1MTRhSFIwY0RvdkwyUnZaM04wWVhKdFpXUnBZUzVqYjIwdllteHZaeTlzWVhSbGMzUXVhSFJ0YkQ5bWIzSnRZWFE5Wm1WbFpDWjBlWEJsUFhKemN3PT0=&amp;encodedrecipient=7fa72b6b5f412f526f71e480bb777c86&amp;tmpl=component&amp;" class="ce-modal mailto2ce" rel="{handler: 'iframe', size: {x:800, y:480}} nofollow">donald@dogstarmedia.com</a>.</p></div><p><strong>Read more</strong>&nbsp;<a class="rssreadon" rel="external" title="How to Drive Yourself Crazy with SEO" href="http://dogstarmedia.com/blog/entry/how-to-drive-yourself-crazy-with-seo.html">http://dogstarmedia.com/blog/entry/how-to-drive-yourself-crazy-with-seo.html</a></p>
