2 minutes reading time (394 words)

How Are You Different?

How are you different from your competitors?  Is it your skills and education?  Is it the results you give you patients?  Is it how you treat patients?  Do you offer a superior patient experience?  Is it all of the above?  Or are you just like all of your competitors, separated only by price?

Of course you are...

How are you different from your competitors?  Is it your skills and education?  Is it the results you give you patients?  Is it how you treat patients?  Do you offer a superior patient experience?  Is it all of the above?  Or are you just like all of your competitors, separated only by price?

Of course you are different and unique.  THAT is the story you should be telling in your marketing, especially in mediums that favor storytelling.

Now here is the question of the year: Are you telling your unique story in social media or are you telling a story any of your competitors can tell?   If your posts are sales promotions, quizzes, news article reposts, technical data, you are posting impersonal communications that could be posted from any competitor… and most likely is being posted by them.  Yes, many content generation services post the same post to multiple clients’ social media.

So, how do you tell your unique story the best way?  Your patients’ before and after stories are the best stories of your practice.  They are real, unique, compelling, positive, uplifting and give others an idea of what you can do for them.  This is why makeover stories have always been popular.

Dog Star Media’s new Social Media program develops feature stories about your patients’ before and after transformations.  It is the most unique and compelling story you can share and social media is the perfect place to do it as we can use social media databases to advertise the story directly to prime demographics. 

Sure your competitors may be active on social media… but not like this.  How are you different from your competitors?  Just let your patients tell the story for you.  If you are interested in a new telling your story on social media through patient transformation feature stories, please email me at donald@dogstarmedia.com.

 

Read more http://dogstarmedia.com/blog/entry/how-are-you-different-1.html

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