<div><p>There is a saying about the basics of Public Relations.&nbsp; It goes like this: You can fight fact with fact but you cannot fight opinion with opinion.&nbsp;&nbsp;&nbsp; If there is a bag of apples that weighs one pound, anyone saying it weighs two pound would be wrong on a point of fact.&nbsp;&nbsp; However, if someone says their experience with...</p></div><div><p>There is a saying about the basics of Public Relations.&nbsp; It goes like this: You can fight fact with fact but you cannot fight opinion with opinion.&nbsp;&nbsp;&nbsp; If there is a bag of apples that weighs one pound, anyone saying it weighs two pound would be wrong on a point of fact.&nbsp;&nbsp; However, if someone says their experience with a doctor was bad, you can refute it all you want but in the end the best you can do is agree to disagree.</p><p>This is why managing your online reviews are critical.&nbsp; It is really a PR game.&nbsp; And, in PR, you have to control the conversation.&nbsp;&nbsp; This is why we designed our Online Review Manager program to create a steady buildup of positive reviews.&nbsp; In very simple terms, our program gives you control over the conversation.&nbsp; This limits your exposure to negative reviews should they come up but it also creates a buildup of positive reviews on key review sites.</p><p>People go to review sites looking for verification or validation.&nbsp; They are looking for opinions.&nbsp; The conversation is happening on these sites, so you need to be part of the conversation.&nbsp; The biggest problem I hear from doctor is that they have many people who want to give great, glowing reviews but their patients simply lose interest in posting it online.&nbsp; They have good intentions but no follow through.&nbsp; Our program streamlines this process and creates a steady stream of positive reviews that we post around the web for your patients... with their permission.&nbsp;</p><p>The alternative is take what you get online.&nbsp; A PR person would say that you will ultimately be hurt by that position.&nbsp; If the conversation is going on and you are not part of it, it is more than likely that you will be painted inaccurately.&nbsp; By being part of the conversation, you can keep it accurate and begin to control the conversation by putting a greater emphasis on your opinion.&nbsp; And, what better way to do this but with the very words of your own patients.&nbsp;</p><p>There are harsh rules in opinion-making.&nbsp; One bad review can really hurt you.&nbsp; There is no way to fight opinion with opinion.&nbsp; The only safe answer for control is to be positive all the time, frequently and in great volume.&nbsp; This is exactly what our Online Review Manager does.&nbsp; If you are interested in discussing this new service from Dog Star Media, please email me at <a href="http://dogstarmedia.com/index.php?option=com_contactenhanced&amp;view=contact&amp;id=1&amp;content_title=ZDcyZmM4NWU5M2IzZWNjYmFiMTRmYTk3ODc2YzM1MTRUR0YwWlhOMElHSnNiMmNnWlc1MGNtbGxjdz09&amp;content_url=ZDcyZmM4NWU5M2IzZWNjYmFiMTRmYTk3ODc2YzM1MTRhSFIwY0RvdkwyUnZaM04wWVhKdFpXUnBZUzVqYjIwdllteHZaeTlzWVhSbGMzUXVhSFJ0YkQ5bWIzSnRZWFE5Wm1WbFpDWjBlWEJsUFhKemN3PT0=&amp;encodedrecipient=7fa72b6b5f412f526f71e480bb777c86&amp;tmpl=component&amp;" class="ce-modal mailto2ce" rel="{handler: 'iframe', size: {x:800, y:480}} nofollow">donald@dogstarmedia.com</a>.</p></div><p><strong>Read more</strong>&nbsp;<a class="rssreadon" rel="external" title="Fighting Negative Reviews Online - A PR strategy." href="http://dogstarmedia.com/blog/entry/fighting-negative-reviews-online-a-pr-strategy.html">http://dogstarmedia.com/blog/entry/fighting-negative-reviews-online-a-pr-strategy.html</a></p>
