<div><p>One of the great aspects of using our tracking technologies is how accurately it tells our clients exactly how people are using and responding to their marketing efforts. Over the past year, we have watched the more forward-thinking practices ride the wave of mobile traffic. The practices that are out in front are now gathering the following data...</p></div><div><p>One of the great aspects of using our tracking technologies is how accurately it tells our clients exactly how people are using and responding to their marketing efforts. Over the past year, we have watched the more forward-thinking practices ride the wave of mobile traffic. The practices that are out in front are now gathering the following data and I expect them to gain some serious advantages.</p><p><strong>First key measurement:</strong> How many people are visiting my web site on mobile devices and are they reacting differently? This is one of they behavioral statistics we watch in our SEO program. Do you know what percentage of your visitors are using mobile devices? If not, you don&rsquo;t even know what questions to ask. We have some clients that have more than 35% mobile traffic. On average, most our clients have around 25% mobile traffic.&nbsp; Knowing this statistic helps you make good decisions on how to invest in your mobile presentation. You may be dumping time and money into part of your strategy that is completely invisible to a growing number of your site visitors and completely missing the opportunity to convert people on a mobile platform. Knowing this basic fact helps you address the mobile audience properly.</p><p><strong>Second key measurement:</strong> How many people are calling or emailing from mobile devices? The forward-thinkers are already here.&nbsp; They want to know how many people are calling from the site and if they are using mobile devices to do it. Why? Well, if 35% of your visits are from mobile devices and 5% of your calls can be traced to those mobile device users, then you have a problem. This is all about conversion.&nbsp; If your mobile presentation is poor it will show up in your conversion numbers.&nbsp; </p><p>Where is this going?&nbsp; Forward-thinking practices are riding the mobile wave. It is shorter, faster and more responsive. These practices know that someone might look you up on their phone, like what they see and click to call. Game over. So, how do you make sure you are competing at this rate:&nbsp; Follow these basic steps:</p><p>1) Know your mobile stats and have them analyzed. We do this for you in both our Dog Star Media coaching and SEO programs.</p><p>2) Have a mobile site that is built out properly for the traffic you are getting. Yes, we make these at Dog Star Media and can tell you what is appropriate based on your traffic.</p><p>3) Use tracking phone numbers. If you have more than 25% mobile traffic, put a unique number on your mobile sites to separate calls coming in from your mobile site from your standard site. Tracking numbers are the least expensive and most useful tool we offer at Dog Star Media.</p><p>4) If you are inching up on the majority of your traffic and calls coming from mobile, shift your emphasis on developing your web presence to a total content managed scenario. Dog Star Media&lsquo;s Mission Control web site program offers just that.</p><p>If you are interested in taking one or more of these four important steps, please email me at <a href="http://dogstarmedia.com/index.php?option=com_contactenhanced&amp;view=contact&amp;id=1&amp;content_title=ZDcyZmM4NWU5M2IzZWNjYmFiMTRmYTk3ODc2YzM1MTRUR0YwWlhOMElHSnNiMmNnWlc1MGNtbGxjdz09&amp;content_url=ZDcyZmM4NWU5M2IzZWNjYmFiMTRmYTk3ODc2YzM1MTRhSFIwY0RvdkwyUnZaM04wWVhKdFpXUnBZUzVqYjIwdllteHZaeTlzWVhSbGMzUXVhSFJ0YkQ5bWIzSnRZWFE5Wm1WbFpDWjBlWEJsUFhKemN3PT0=&amp;encodedrecipient=7fa72b6b5f412f526f71e480bb777c86&amp;tmpl=component&amp;" class="ce-modal mailto2ce" rel="{handler: 'iframe', size: {x:800, y:480}} nofollow">donald@dogstarmedia.com</a>.&nbsp; The market is rapidly changing and if you are not measuring and reacting to this shift in how the Internet is used, you are losing traction.</p><p>&nbsp;</p></div><p><strong>Read more</strong>&nbsp;<a class="rssreadon" rel="external" title="Calls from Mobile Devices" href="http://dogstarmedia.com/blog/entry/calls-from-mobile-devices.html">http://dogstarmedia.com/blog/entry/calls-from-mobile-devices.html</a></p>
