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Before After: Two words that are the key to successful marketing in 2014

What’s the best way to tell the story of your practice?   The answer to this question can make a huge difference in how successfully you market your practice in the coming year.

 The answer: The life-changing work you do for your patients.  If you are telling your story any other way, you are not conveying the full impact...

What’s the best way to tell the story of your practice?   The answer to this question can make a huge difference in how successfully you market your practice in the coming year.

 The answer: The life-changing work you do for your patients.  If you are telling your story any other way, you are not conveying the full impact of your work.  So, ask yourself, how are you telling your story on your web site, in your social media and in your advertising?

 So, Dog Star Media is proud to introduce our new social media program: Patient Transformation Stories.  This new social media program is built on your patients’ Before & After and success stories.  We interview your patients, write feature stories on their amazing transformations and turn it into high value content online.  Our process keeps your social media interesting and relevant with a steady flow of feature stories about your patients, advertises your practice to vital demographics in your area and even enhances your Search Engine Optimization!   We’ve created a way to focus the value of all these essential services down to one critical operation: telling your story the right way through the words and experiences of your patients. 

So, start by asking yourself, how do you tell your story?  There are 6 kinds of  social media post in two categories: Professional and Amateur.

 Professional Content Generation: Requires professional craftsmanship or a specialized tool to ensure quality content.

 1) Original Features:  This is Dog Star Media’s new Patient Transformation Stories Social Program

Original features are the highest form of content.  They are interesting and compelling because they are true.  They are unique because they are about people.  It is also easy to identify with a person’s story that is like our own.  Therefore, feature stories about your success stories are the best way to communicate the value and impact of your services in Social Media.

2) Testimonial Content: Our Review Manager Program can produce these reviews.

Reviews are the new word of mouth.  With a growing number of people relying on online reviews to make decisions about doctors and dentists, it is vital to organize and mobilize a positive message in the same format: the words of the patient.  You should use testimonials frequently in social media.  People respond to this sort of content.

Amateur Content Generation: Not specialized, high value or original content that can be generated by anyone including your staff

3) Light or Humorous Posts/Reposts:

There is a place for this sort of post because it connects with people on a basic, entertainment level.  Ask a question, try to get some responses to an either/or question or make an observation about the weekend.  It’s ok to repost a joke or a pic of a cute kitty.  Use in moderation.

4) Validating Reposts:

In other words, you are using someone else‘s work.  Now and then, reposting something you find relevant shows you are out there looking for interesting content yourself and care enough about your audience to share what you find.  However, if this is your strategy, you aren’t providing anything original and will lose your audience.

5) Facts/Figures:

Reposting only facts and statistics as a strategy makes you seem desperate to convince people of the value of what you are doing.  Suggestion: post one validating post per month.

6) Promotions:

 Business promotions are lowest form of social post.  These posts make the statement that you are only interested in advertising to you.  It’s all we have to say.    It is okay to run promotions if they are infrequent, short-run and planned on a schedule.   The more frequent your high content posts, the more acceptable it is to slip in a promotional announcement now and then.

Our Patient Transformation Stories Social Media Program handles your original features.  Our Review Manager program can feed your social pages with testimonials.  And, the amateur posts… go for it.  The pressure is off.  Make your social pages and feeds fun and informative without amateur posts being the sum total of your posts.  If you are ready to tell your story the right way, through your patients’ success stories, let us know.   For more information on our Patient Transformation Stories Social Media program, please contact me at donald@dogstarmedia.com.

 

Read more http://dogstarmedia.com/blog/entry/before-after-two-words-that-are-the-key-to-successful-marketing-in-2014.html

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