Dr. Collins said in Fall 2016:
Wow!! My head is just spinning..... the last 2 weeks we've had 12 new patients, presented 110K in dentistry and had 100% of treatment accepted. All of these new patients came from our SEO/Social media program that Dog Star Media is running for us. It’s absolutely amazing!! These patients are educated, motivated and ready to move forward. I have never experienced anything like this in my 20 years in dentistry. Since switching to Dog Star Media 2 years ago we have seen fantastic results. On average 4 new patients per month from social media alone and these patients are motivated and excited to get treatment done. What's even more incredible is it just keeps getting better, it's like each month builds on itself.
Ken Collins, DDS, a cosmetic and TMJ dentist in Spokane, Washington, struggled for years getting quality leads from the Internet before Dog Star Media installed some best practices. Dr. Collins joined Dog Star Media in December of 2015. His previous Facebook strategy did not follow best practices for driving local traffic to his web site. Thus, despite the higher-than-normal search visits, he was not pulling in the desired number of local leads. After two months in our social media program, Dr. Collins noticed enough difference to triple his social media efforts.
PROGRAMS
3 Social Media Blog / Month
1 Social Media Video / Week
4 Facebook Ads / Month
3 SEO Articles with Syndication / Month
1 Social Media Video / Week
4 Facebook Ads / Month
3 SEO Articles with Syndication / Month
RESULTS AFTER 15 MONTHS
Overall Visits Through 15 Months
This is Dr. Collins 2015 year in orange, before Dog Star Media. You can see his visits in blue, after Dog Star Media's programs.
Social Media
Dr. Collins social media program started in the beginning of 2015. Over the cource of 2016 he saw steay gains in visits to his website. He had a 415% increase in visits from social media. Over the year his content reached 135,000 people, and increase of 334%. His content had almost 30,000 post interactions. His previous content only had 1334. That's an increase of 2049%. His video content was been seen by almost 20,000 people. All of which were targeted around his offices in Spokane and Spokane Valley. Social media visits from Spokane were up 396.15%. Spokane Valley social visits were up 1140%.
Social Media Video
Search Engine Optimization
In September of 2016 Dr. Collins started publishing 3 new articles to his website with syndication. This change has resulted in an increase in referral traffic of 81%. His content has been placed on sites like CNN, MSNBC, FOX, Seattle Times, Health.com, People, Time and many more. This traffic and linking from these reputatable sites has also impacted her organic traffic, increasing that by 73%. His direct visits are also up 73%.
Conclusion
Organic search visits have the highest user experience rating in almost 100% of our clients. It was determined that Dr. Collins needed a higher concentration of local organic search visits to meet his goals. However, in small Spokane market which is unusually crowded with dentists, it was determined that the way to get to people first was through content on social media. The strong social media click-through occurred, but the increased search results came from a flow of noticeably more educated and primed prospective patients. These patients had been influenced by what they were consuming from Dr. Collins on Facebook upstream of their process to begin their search for specialized dental services.