After two five-hour sessions spent answering questions from lawmakers in Washington about the Cambridge Analytica scandal and the internet in general, we have a few takeaways from the ordeal that could give us insight into what Mark Zuckerberg envisioned for Facebook from the start and how he is trying to keep that vision relevant in light of all the chaos surrounding the social media platform as it grows.
Zuckerberg's Original Vision for Facebook
Facebook's mission statement has evolved over the years from "Facebook helps you connect and share with the people in your life" to "Facebook's mission is to give people the power to share and make the world more open and connected" and most recently "Give people the power to build community and bring the world closer together." The biggest changes in the company's mission statement evolution seem to show that while Facebook was once the one leading the dance, now the users are leading. What hasn't changed is the idea that Facebook is a place that brings us all together.
Changes Likely Coming to Facebook
Facebook has released a few changes that will be rolling out over the course of the next year in response to the data privacy concerns. Other changes have been hinted at and for now all we can do is speculate until they are confirmed. These changes could include:
- More transparency when it comes to who is running ads, which ads they've run in the past and why each user is being targeted.
- Restricted data permission and more oversight when it comes to third-party apps.
- More transparency when it comes to the Terms of Service and Terms and Conditions users accept when they choose to use Facebook.
- Potential for a paid version of Facebook one day that would be ad-free. However, Zuckerberg said there will always be a free version of Facebook.
The biggest takeaway for small, medium and even large businesses is the importance of a marketing and advertising agency that understands all the details when it comes to digital campaigns. As a business owner, your time is devoted to running your business successfully; as digital marketers, our time is devoted to keeping up with all the necessary changes that occur every day in the digital landscape so we can help you grow your business effectively and with the latest tools and strategies.
For more information about how we can help, call us today at 214-654-9180 or email us at email@example.com for a free audit of your current digital marketing efforts.