If you aren’t utilizing video in your content marketing strategy, you’re missing out in big ways.
Facebook’s algorithm is heavily pushing video content. This means not only is it being viewed by the consumers you’re trying to reach, but it’s also being measured and recorded so you can see exactly how it’s performing.
Here are some stats to show you how important video marketing is for your small business right now:
- Four times as many consumers prefer watching a video about a product or service rather than just reading about it1
- One in four consumers lose interest in a company if it doesn’t have video1
- By 2019, 80 percent of consumer internet traffic will be video2
- 92 percent of mobile video consumers share the videos they watch2
- 74 percent of users who watched an explanation video about a product or service then bought it2
If you’re still not convinced that video should be one of the main focuses of your content marketing strategy, here are a few things it can do for your small business.
Video is so much easier for your audience to process and remember than text-based content is. Not only does it help spread awareness about who you are and what you represent, but it also allows people to truly put a face to a name and get that connection that can be missed by simple text.
Reaching consumers on social media is easy. Any brand, big or small, can do it. But taking them from social media to your website is what you really want. Video is much more effective at converting than other forms of social media posts, especially when there is a call to action involved.
Social videos beg to be shared. People love sharing videos that inform, entertain, illicit emotion and provide a clear benefit. Social shares increase traffic to your social media pages, which in turn increases traffic to your website. Engaging with prospective consumers eventually converts to sales.
People want to connect with companies and small businesses. They want to put a face to a name and establish a relationship of sorts. Video marketing allows consumers and businesses to make that connection and establish a sense of trust.
The bottom line is your marketing strategy needs video. Not just any video, but professional, high-quality video with content that helps convert. If you’re interested in finding out how your small business or practice can benefit specifically from video content, give Dog Star Media a call today at 214-654-9180 or email us at email@example.com.