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Trust Is Critical When Working With A Marketing Team

One of the most frustrating parts of a client-agency relationship is trust. And that goes for both parties. A study done by USA Today and independent ad agency RPA discovered that 98 percent of advertising and marketing executives believe that their best work occurs when the client trusts the agency. But, entrusting your brand’s image to someone else can be daunting. Here are five things worth considering when you start to doubt your agency:

1. The benefits of success are mutual.

Marketing and advertising agencies know better than anyone else how much word of mouth and reputation matters. When they want to take a creative risk, their reputation is on the line just as much as yours, and they feel that pressure. Successfully driving sales and awareness for your company, practice or products means success for you and success for them.

2. You’re the expert in your field, and they’re the experts in theirs.

Although this is challenging for anyone to accept, the skills and expertise we cultivate in our chosen careers are often unique to our profession. You grew your business or practice through a love for the industry you chose, plus hard work and dedication. Marketers and advertisers love what they do and did the same. That’s why you hired them. Give them room to work their magic and watch both of your businesses thrive mutually. It can be a beautiful partnership. 

3. Taking risks can reap big rewards. 

You know all those "just OK" ads put out by thousands of companies this past year? No, you probably don’t. That’s because safe, typical content equals boring content that gets lost in the noise of thousands of brands trying to reach millions of people. In the words of advertising genius Lee Clow, "Most ideas are a bit scary, and if an idea isn’t scary, it’s not an idea at all."

4. Ask yourself why you hired them.

The bottom line is, you hired your agency because you needed help. We all need help from time to time, and those who seek it get much further in life than those who attempt to juggle it all themselves and eventually drop the ball. If you hired your agency because you wanted creative, fresh ideas, then let them do their job and get you the results you want. If you hired them to do busy work you didn’t have time for, save yourself the money and hire an executive assistant.

5. Think about why you chose this particular agency. 

Why did you hire them? Was it their previous work that you fell in love with? Was it word of mouth from friends or work colleagues who had found success with them? Unless you simply picked the first name that popped up in Google (which means they are doing something right!), you likely have a solid reason you chose that agency. When times get tough and you start to worry, look back to that reason and give them the trust they earned from you the day you shook hands.

The bottom line is, unless you want boring, predictable work you’re going to have to trust the agency you hired. When you do, that’s when all the magic happens. Giving creative minds room to work and do their thing is exactly the way you cultivate greatness and innovation.

If you are unhappy with your current marketing situation or are in need of a fresh start, Dog Star Media can show you how incredible the client-agency relationship can be when done right. Call us today at 214-654-9180 or email us at helpme@dogstarmedia.com for more information.


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Dog Star Media is a marketing and media company based in Dallas, Texas. We specialize in social media, search engine optimization, web design, video production and marketing. Contact us and find out how we can help your business.

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