A new survey from New York Enterprise Group has found that 25 percent of business owners work more than 60 hours per week. That number likely doesn't even include things like time spent marketing their business, which is vital to the growth and longevity of a start-up or even a well-established company.
Why All Businesses Need Social Media
For many business owners, digital marketing, especially something like social media marketing, seems like just one more thing they don't have time to do. Because many don't understand the benefits, it's one of the first things that gets neglected or even completely avoided. So, why do all businesses need social media? Here are a few reasons:
- Smart marketing is about being where your potential customers are, and, trust us, they ARE on social media.
- Social media marketing builds brand awareness, which warms up potential leads.
- Marketing on social media helps you build a community and provide support for your customers.
- It's one of the most affordable ways to advertise your business to a very targeted group of potential customers.
Social Media Statistics Business Owners Need to Know
Of course we would never make all these claims about social media marketing without the statistics to back them up:
"There are 3.2 billion social media users worldwide, and this number is only growing. That equates to about 42 percent of the current population. (Emarsys, 2019)"
"More than 50 million small businesses currently use Facebook Pages to connect with their customers."
"Social networks are the biggest source of inspiration for consumer purchases, with 37 percent of consumers finding purchase inspiration through the channel. (Global Consumer Insights Survey, 2018)"
"Social media is the most relevant advertising channel for 50 percent of Gen Z and 42 percent of millennials. (State of Digital Advertising, 2018)"
Why Social Media for Businesses Isn't a DIY Thing
Now that you understand the importance of social media marketing for your business, you're probably thinking back to the first part of this blog where we discussed how little time you have to spend on anything other than the demands your business is currently putting on you. That's where we come in!
In order to see the most success out of your social media marketing efforts, you need a team with experience. Our team consists of web developers, SEO specialists, social media experts and more. That means we can help you achieve your digital marketing goals all in one place, maximizing your investment in time and money.
For more information on how we can help, email us today at firstname.lastname@example.org or call us at 214-654-9180.