The Art and Science of Digital Marketing: Chapters 1-5

​If you haven't already checked out some of the blogs in our new series, the Art and Science of Digital Marketing, you should! Digital marketing is an ever-evolving industry that requires both art and science to keep up with changes and succeed. Read it from the beginning or skip to the chapter that may help you with a challenge you are struggling ...
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309 Hits

The Rules of (Increasing) Engagement

Are you struggling to increase engagement rates on your social media pages? Do you feel like your website just isn't performing like it should? Here's a secret: Increasing social engagement and website performance go hand in hand. So many people try to tackle these issues separately without realizing that to truly increase engagement in a meaningfu...
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1066 Hits

Content Marketing Is About Building Relationships and Trust

  Although content marketing is one of the most affordable and valuable forms of digital marketing, it's still one that business owners have a hard time understanding. We totally get why. As a form of marketing that doesn't have an immediate return on your investment, it can be difficult to understand how it benefits your business without seei...
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1280 Hits

Chapter 1: Finding the Noise in Your Marketing

I've focused my new blog series on connecting doctors and dentists with the No. 1 concept required to successfully market a specialized medical or dental practice: Eliminating Noise. So, let's talk about noise. I'm sorry to inform you that it's deceptively present in every aspect of your business. Noise is anything that slows, stops or confuses you...
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888 Hits

Why Google’s Latest Change Matters

Although it’s been almost a month since the new update began trickling out, many people are just now discovering Google’s big SERP, or search engine results page, change. Around November 22, Google started increasing the length of search result snippets. Have you noticed?

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1029 Hits

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Dog Star Media is a marketing and media company based in Dallas, Texas. We specialize in social media, search engine optimization, web design, video production and marketing. Contact us and find out how we can help your business.

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