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Social Media Opportunities Change for 2015

The fastest moving and most developing opportunities for marketing are occurring on social media.  And, if you don’t have a social media strategy that is positively affecting multiple marketing objectives, you are losing ground to those that do. The hub of the best marketing opportunities are on Facebook because of its extreme ability to target specific audiences and deliver interesting content. 

The perfect seamless blend of a medium and database marketing, Facebook is a unique marketing tool even among social mediums. So why should a content strategy on Facebook be one of the foundations of you overall marketing plan? Because of the level of socialization and adoption it has achieved.  Simply put, the conversation is on Facebook and you want to be part of it.

A January update on trends in social media use on Pewinternet.org details the trends in use. While the study shows many emerging and growing social mediums, it also reports how Facebook is like a social media home base for most users. While Facebook is neither new or emerging, it is established.  And, no other social media site can deliver demographics and options for marketing like Facebook, making it an indispensable tool.

The study shows that “Fully 70%(of Facebook users) engage with the site daily and 45% do so several times a day.”  This establishes the significance of the conversation on Facebook.  You shouldn’t need any further convincing. In 2015, the fastest selling Dog Star Media strategy is our Social Media Content Strategy.  With one consistent activity, our social media strategy delivers traditional social media objectives such as building a reputation and name recognition online but it also delivers on a few next generation benefits, real world stuff  like database marketing and improving organic SEO traffic?

What?!  A social media strategy that improves organic traffic?  Yes, you read that correctly. How does that happen? Our social media strategy drives traffic off Facebook onto your web site.  And in the recommended program, that is enough to create a wave of traffic that influences search engines rating your web site.  The increased traffic makes your site seem more relevant to search engines, your site becomes ranked higher in general and more traffic results.  Sure, you get social benefits from our strategy, but like social media now, it’s all connected including connection to organic search if you know what you are doing.

The landscape is changing but the essence of winning on the Internet has not changed.  Be more relevant, more interesting, show the most value and extend the reach of the web and your web site will be successful for your business.   Facebook continues to improve on its ability to make these factors accessible for small businesses on a small business budget.   The trick to making it work is the expertise in developing the message and the executing the 1-to-1 database marketing.   These disciplines have been core Dog Star Media skills for more than a decade now.  We are the ideal company to help you develop a new, updated social media strategy for your practices.   To find out how, contact me at donald@dogstarmedia.com.

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Dog Star Media is a marketing and media company based in Dallas, Texas. We specialize in social media, search engine optimization, web design, video production and marketing. Contact us and find out how we can help your business.

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