Google's mission has never been more clear, as shown by the newest algorithm update this month: prevent and eliminate the rise of sites with low-quality content so that searchers can find the most relevant and high-quality content when using Google. The No. 1 search engine in the world has never been shy about its commitment to user experience, so when it comes to your digital marketing footprint, understanding the behavior of users as they search and knowing the best practices for making your content valuable in both the eyes of the consumer and in the eyes of Google is crucial.
This latest update is being called the "Medic Update" because a large majority of the updates focus on health and wellness content, particularly medical-based content. According to Google, the search engine is trying to help pages that may have been under-rewarded in the past, as well as finally punish pages that have slipped through the cracks without properly secured sites, mobile-responsive designs and valuable content.
So, what should you do to make sure your site is in a good place for the latest updates? Well, the best thing you can do is call us to help. We spend each and every day making sure our clients' websites are performing where they need to be and making changes based on our analytics tools when necessary. Our clients don't ever worry when Google or any other digital technology goes through an update because they know they're in good hands.
But, if you want a quick list of things to check, here's a few to start with:
- Make sure your site is highly responsive and designed for desktop, tablet and mobile
- Publish new, original content not found anywhere else on the internet at least once a week
- Optimize your Google My Business page
- Secure your site with HTTPS
- Optimize as much of your content as possible for Google's featured content spots using things like long-tail keywords, question-based content, Google structured data and schema markups
For more information on the latest updates or to schedule a free consultation with our team of digital marketing experts, give us a call today at 214-654-9180 or email us at firstname.lastname@example.org.