Do you find yourself wondering if the time you’re spending on your practice’s social media presence is actually growing your business or translating to profits?
Many small business owners find navigating the waters of social media marketing to be confusing and figuring out if it all pays off can be a mystery for some. At Dog Star Media, we believe that if you’re only using social media to converse and not to convert, you’re wasting your time.
So, what’s the difference? To start with, let’s look at the conversion cycle and watch how conversation and conversion are used together to drive business and create meaningful connections.
The Conversion Cycle
The conversion cycle often begins with the desire to reach someone who hasn’t yet been exposed to your message. So, we have to identify the characteristics of that person so that we can meet them where they are with our message.
In order to communicate effectively with your target audience, we then create original, engaging content in the form of a blog and put it on your website. Our content is carefully formulated to be informative, entertaining and educational so that your audience will become interested.
Then, we take this interesting content and share it on social media. When we do this, we match it to the market where the consumer that hasn’t yet seen your message exists within. Then we boost and promote the content on social media to reach the market. One of the most important parts of this is that it doesn’t show up as an ad.
It shows up as eye-catching content that the consumer wants to interact with. This creates a friendly and approachable atmosphere.
When the consumer clicks on the content, it takes them back to your website. We’ve now created website traffic and brought the consumer that hasn’t yet heard your message directly to you and into a space where your message can be easily communicated and remembered.
Although It can take several visits for the consumer to gain that trust and take their interest to the next level and in the end, they become a loyal customer. In fact, our clients are finding that the customers they acquire through this social media connection and conversion are more informed and are actually better patients because of it.
If your social media practices aren’t focused on bringing clients back to your website, then you may be practicing outdated and ineffective social media marketing. This might have worked in 2012, but today you must use the tools at your disposal to fully maximize the potential to convert and not just converse. Our conversion method allows you to create awareness while simultaneously educating your current and future patients.
If you’re tired of worrying about your social media marketing and want real, measurable results call us today at 214-654-9180 or email us at Helpme@dogstarmedia.com, and we can discuss how our proven content marketing strategies can help your practice grow and thrive.