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Get More Leads from Facebook

People are spending more and more time on mobile devices, about 3 hours per day. It’s important to know that search is NOT a natural point of entry on mobile devices. When people get to your site via their mobile device, it’s harder for them to fill out forms. It takes about 40% longer to complete a form via a mobile device than it does on a desktop. As you can see, there are many hurdles a customer must overcome to contact you through your website form.

When people pick up their phone, the first thing people usually do is load their favorite apps. Facebook, Twitter, CNN, ESPN, 54% of digital time is spent in apps. In apps, people expect to find things that are relevant and just for them. “There’s an app for that,” the quote made famous by Apple is a phrase everyone knows. It’s also truer today than ever. So, how do you break into the users' experience while they are using the apps they know?

One way is with a Facebook Lead Ad Campaign.

There are many different ways to use Facebook Lead Ads. You can promote your newsletters or information sign ups. You can offer deals, coupons, offers, product demos and sample requests. Customizing the data you collect can help you begin to cultivate a relationship with a new customer. Remember, keep your forms and questions to a minimum. Only collect what you truly need. With a 40% longer time to fill out a form you have a better chance of getting a completed form with fewer questions.

Some of the benefits to using a Facebook Leads Ad are:
Collect leads across every device.
Improve the quality of your contact information from your leads.
Acquire the right people though target and optimization.
Real-time lead access.

The most important part of the lead generation process is taking action on your leads. In a study by MIT and Inside Sales, they found that if you follow up with your leads within 5 minutes, you are nine times more likely to convert. The leads interest and intent is at it highest at that point, so it only makes sense that this would be true. Directly integrating Facebook leads into your lead system manager is the most important thing you can do when running a Lead Ad Campaign. Integration allows for timely follow-up. Marketo, Mail Chimp, Constant Contact, and Sales Force are a few systems with direct integration and allow for quick follow-up.

If you are interested in finding out more about running a Facebook Lead Ad Campaign, give us a call 214-654-9180. We would love to talk to you about how this could get your business more traffic.

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Dog Star Media is a marketing and media company based in Dallas, Texas. We specialize in social media, search engine optimization, web design, video production and marketing. Contact us and find out how we can help your business.

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