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Facebook Change Could Hurt Small Businesses

If you spend any time on social media, you’ve likely heard the buzz about Facebook’s new Explore feed. It has many businesses worried, especially those without a marketing team that consists of experts in social media strategy like Dog Star Media.

The newsfeed change has now been rolled out on mobile and desktop devices and shows posts from brands, companies and practices you don’t follow on a completely different feed, called Explore, in a way that makes them invisible to the average user. The Explore feed is buried under the Explore tool bar full of options such as "On This Day", "Saved" and the newest, "Order Food."

The new changes have small businesses scrambling. Some publications are reporting a 60 to 80 percent drop in engagement with Facebook pages due the new Explore feed.

In the past, Facebook page posts were shown on users’ walls mixed in with posts from friends, family members and paid ads. This change has taken all Facebook page posts and moved them to the new Explore feed so that users now only see posts from friends, family, pages they follow and engage with regularly, and paid ads. Essentially, Facebook is forcing out any brands that aren’t willing to pay to play.

This new change, one of many more to come, only highlights how important it is for small and medium-sized businesses to have a digital marketing plan in place that includes a variety of resources to drive traffic and sales. It’s also more important than ever to have a team of marketers on your side that knows the ins and outs of Facebook and other social media platform strategies.

If you’re using social media right now to grow your company or practice and are concerned about the changes or simply want to take your efforts to the next level, call Dog Star Media today at 214-654-9180 or email us at helpme@dogstarmedia.com.


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Dog Star Media is a marketing and media company based in Dallas, Texas. We specialize in social media, search engine optimization, web design, video production and marketing. Contact us and find out how we can help your business.

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